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HUB 447: AUTHOR PANEL – Bruce Scheer, Emily Crookston, and Karin Freeland

by Robbie Samuels | May 22, 2025 | Networking, Podcast, Professional Development | 0 comments

Authors discussing how to use your book as a business card

Your Book as a Business Card: A Powerful Tool for Growth

Have you ever thought of your book as more than just something to sell? What if your book was a business card—one that opens doors, builds relationships, and grows your brand?

It’s not just about copies sold. The real power of your book lies in the ripple effects it creates. A well-crafted book can position you as a thought leader, attract aligned clients, and establish long-term credibility in your field.

Of course, publishing alone isn’t enough. Your book as a business card only works when backed by a strategy that engages readers and amplifies your message. That’s where planning, positioning, and promotion come into play.

Why Biz Book Pub Hub Exists

To support authors like you, I created the Biz Book Pub Hub. Our community of experts can help you through every stage of your journey—from outlining to marketing and beyond.
👉 Explore free resources and meet the Hub Partners at www.BizBookPubHub.com.

Many authors don’t realize the potential of their book as a business card until they see how it builds trust and creates opportunities. Today’s panelists know that firsthand. They’ve used their books to transform their careers—and they’re here to share exactly how they did it.

Meet Our Authors

Bruce Scheer
Author of “Inspire Your Buyers: Go to Market with a Story That Sizzles”
Bruce shows you how to develop a clear, compelling narrative that aligns your team and energizes your buyers—helping you close more deals and grow faster.

Emily Crookston
Author of “Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book”
Emily helps busy entrepreneurs get out of their heads and onto the page. Her guide is all about writing your book without putting the rest of your business on hold.

Karin Freeland
Author of “Grab Life by the Dreams: The Essential Guide to Getting Unstuck and Living Your Purpose”
Karin offers a no-fluff path to breaking free from autopilot, owning your purpose, and designing a life that excites you—starting today.

Please join me in welcoming Bruce, Emily, and Karin to the show.

If you enjoyed this episode, I’d love for you to leave an honest rating and review on Apple Podcasts. I read every single one—and your feedback means the world. Thank you for being part of this community!

Real Authors, Real Strategies: Using Books as Business Cards

Let’s explore how each of these authors used their books as business cards—building trust, attracting clients, and creating lasting impact beyond the page.

🟠 More Than Just a Book

Your book is more than words on paper. It’s a door-opener, a trust-builder, and a tangible way to showcase your expertise. When treated like a business card with depth, your book can elevate your credibility, help you stand out in your industry, and start conversations with potential clients and partners.

🟠 Inside the Author’s Toolbox

What makes a successful book launch? These authors planned their books strategically from day one. They used tools like book coaches, beta readers, editors, and even AI to clarify their message and fine-tune their manuscripts. Community feedback played a huge role in polishing their ideas and positioning.

🟠 Building Trust and Authority

Whether targeting the B2B world, fellow business owners, or women seeking reinvention, these authors used their books to establish authority. By telling authentic stories and offering valuable insights, they created deep resonance with their readers—earning trust that translated into real opportunities.

🟠 Turning Readers into Clients

A great book can inspire. A great book with a strategy can convert. These authors didn’t stop at publishing—they created follow-up pathways like bonus downloads, companion workbooks, and strategic offers that turned casual readers into committed clients. They also leaned on the power of reviews to keep their books visible and relevant long after launch.

Links for Bruce Scheer

Links for Emily Crookston

Links for Karin Freeland

Other Resources

Robbie’s Resources

  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
  • Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com

Don’t Miss Future Episodes

If you enjoyed this conversation, be sure to subscribe or follow the podcast on your favorite platform. And if you have a moment, leaving a rating and review makes a big difference—it helps others discover the show and supports our community of business-minded authors.

What Biz Book Pub Hub Is All About

At Biz Book Pub Hub, we bring you expert interviews and author panels that dive into the real ROI of publishing a business book. Whether you’re still outlining your first chapter or launching your second title, this podcast is here to guide your journey.

Use Your Book as a Business Card—The Right Way

This episode spotlighted how treating your book as a business card can unlock high-quality leads, increase visibility, and establish lasting credibility. You'll hear real stories, practical tips, and honest reflections on the writing and publishing process.

Because in the end, your book isn’t just a product—it’s a platform. When used strategically, it becomes a long-term investment in your authority, influence, and business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How Robbie Samuels Helps You Use Your Book as a Business Asset

Wondering how to turn your book into a client-generating asset? Robbie Samuels helps entrepreneurs like you use your book as a business card—one that opens doors, builds authority, and drives real business growth.

Here’s how:

🟧 Strategic Positioning & Launch Coaching
As a book launch strategist, Robbie helps business authors build launch teams, generate buzz, and earn 50+ Amazon reviews. His approach creates momentum that converts readers into clients—and referrals.

🟧 Event Design & Virtual Engagement
Robbie is a professional speaker, TEDx presenter, and executive Zoom producer. He designs and emcees virtual book launch parties that lead to offers and spark meaningful business connections.

🟧 Business Growth Strategy
He coaches entrepreneurs on how to leverage their networks—so you’re building an audience before your book launches. His method works for offers, podcasts, and even TEDx talks.

🟧 Credibility That Converts
Robbie’s three award-winning books have earned 650+ Amazon reviews and hit #1 in 30+ paid categories across four countries. He’s been recognized by Harvard Business Review, Forbes, NPR, and Inc. for his expertise in networking and business development.

🟧 Practical, Personalized Support
Whether you’re refining your message, creating a lead-generating bonus, or prepping your speaking pitch—Robbie gives you tools to align your book with your bigger business goals.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com

He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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