Books do more than share knowledge—they help us reimagine what’s possible. The right book can spark clarity, shift culture, and offer practical tools that transform how we lead, collaborate, and connect.
Entrepreneurs, thought leaders, and changemakers will find inspiration here from authors who fuel movements, grow businesses, and make a difference.
Launching a nonfiction book—or supporting authors? Head to [www.BizBookPubHub.com](http://www.BizBookPubHub.com) for vetted service providers, virtual networking events, and a thriving author community.
First, let’s dive into today’s panel:
Barrie Atkin’s “Hate Football? Fun Facts to Help You Become Part of the Crowd” is a lighthearted, practical guide for anyone who feels left out of football culture—offering fun facts, simple tips, and surprising insights to help you understand and even enjoy the game.
Meanwhile, Emily Crookston’s “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” helps business owners stop overthinking and finally write the book that builds their brand, without derailing the business in the process.
Please join me in welcoming Barrie and Emily.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
Why this episode matters for entrepreneurs
Book launch strategies for entrepreneurs: Key takeaways
🟠 First, know your audience and solve their pain. Identify the “outsiders” and then write books that land as the perfect gift or entry point for the exact people left out of the conversation.
🟠 Next, use timing and awards for maximum impact. Get smart about seasonality, book awards, and use honorifics the right way to stand out in a crowded business book marketplace.
🟠 Then, apply review strategies that work. Use concrete tactics for getting real reviews on Amazon—including goal setting, milestone pushes, and Kindle Flash Sales for ongoing visibility and sales.
🟠 Finally, build lead magnets and post‑book offers. Checklists, downloadable workbooks, and interactive content pull your business book readers into your world and keep them engaged long after the last page.
Links for Barrie Atkin
- www.barrieatkin.com
- “HATE FOOTBALL? : Fun Facts to Help You Become Part of the Crowd”
- “HATE FUNDRAISING?: How to Become Comfortable Asking for Money”
Links for Emily Crookston
- www.thepocketphd.com/unwritten-book
- “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book”
- Biz Book Pub Hub Premier Partner
Books mentioned in this episode:
- “Book More Business: Make More Money Speaking” by Lois Creamer
- “On Writing: A Memoir of the Craft” by Stephen King
- “LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue” by Robbie Samuels
Other Resources
- Listen to my episode with Dorie Clark.
- Listen to my episode with Lois Creamer.
- Learn more about Carol Abrahamson.
- Learn more about the Nonfiction Authors Association.
- Learn more about the Bay Area Independent Publishers Association (BAIPA).
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – since October 2024
- On the Schmooze podcast archive – July 2016-September 2024
How can Robbie Samuels help you?
🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.
🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.
🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.
🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.
🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.
👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com
He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com
🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.
Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.
🟧 You're welcome to download the bonus content for each of his three books:
📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com
📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.
📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.
🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.
🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
This post was exported in one click from Google Docs into WordPress with Wordable.
