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HUB 387: AUTHOR PANEL – Bill Soroka, Carlo Mahfouz, and Michelle Tillis Lederman

by Robbie Samuels | Oct 10, 2024 | Networking, Podcast, Professional Development | 0 comments

No matter where you are on your author journey, it can feel like there’s always more to learn—because there is! Especially when you’re new to this process. So many questions to ask and even more questions that you wouldn’t even know to ask.

Just getting a book out of your head and into a format that can be purchased takes a tremendous amount of effort. Let’s make sure you don’t just hit publish, but that you properly launch your book so it helps you achieve all of the goals you had for writing a business book in the first place.

To help you figure out some of those goals and avoid some common mistakes, I’ve brought together an author panel. Stay tuned for a frank conversation about the highs and lows of being a business author.

These authors participated in one of my Kindle Cross-Promotion campaigns, in which business authors lowered their Kindle book prices to 99 cents. I organize these twice a year around Amazon Prime Days and Black Friday. Dozens of authors working collaboratively to spread the word and boost book sales. It’s been a great way to generate interest in evergreen books published many years earlier and celebrate recent publications.

The best part is that our collaboration doesn’t end when the campaign is over. Nearly every author opted to sign up for an author panel after the event.

With me today are three authors:

Carlo Mahfouz authored “Reality Check: In Pursuit of the Right Questions” to unlock the art of precision and presence in your leadership, innovation, and life.

Bill Soroka is the author of six books, five of which reached #1 Best Seller in at least one category during the last Kindle Cross-Promotion Campaign, including his latest, “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent.”

Michelle Tillis Lederman is the author of “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact,” a follow-up to her best-selling “The 11 Laws of Likability,” because she knows the strength of relationships leads to success.

Please join me in welcoming Bill, Carlo, and Michelle.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Join us as Carlo Mahfouz, Bill Soroka, and Michelle Tillis Lederman dive deep into the multifaceted world of biz book publishing with host Robbie Samuels.

In this episode, we discuss:

📚 Collaborative Writing: Carlo Mahfouz advises aspiring authors to involve editors and trusted readers early and to start marketing and engaging their audience from day one.

🌟 Clear Objectives: Michelle Tillis Lederman emphasizes the importance of understanding why you're writing and how a book can build your platform and brand beyond direct earnings.

🎯 Business Alignment: Robbie Samuels highlights aligning your book with business goals before heavily investing in marketing to ensure a cohesive strategy.

🗣️ Bulk Book Sales: Michelle shares the power of using speaking engagements to facilitate bulk book sales and additional services, making books an organizational asset.

Listen in to discover strategies for effective book publishing that build your brand, engage your audience, and align with your business goals. 📖

Links for Bill Soroka

Links for Carlo Mahfouz

Links for  Michelle Tillis Lederman

Books mentioned in this episode:

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Subscribe and leave a review for the Biz Book Publishing Hub wherever you listen to podcasts.

Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors.

Robbie’s Resources

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.

🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ​​”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.

🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.

🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.

🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.robbiesamuels.com/booklaunchsupport

He founded the Biz Book Publishing Hub with over 50 experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPublishingHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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