Writing a book can often feel like a solitary endeavor, but it doesn’t have to be. Building a network of fellow writers and authors can be the key to reaching your goals.

Connect with experts who can guide you through the intricacies of writing, editing, publishing, and marketing your business book. Remember, publishing is just the beginning; marketing is where the real work starts.

I’ve developed resources to help you find your author community. The Biz Book Publishing Hub offers access to over 50 Hub Partners dedicated to assisting entrepreneurs in succeeding as authors. Visit www.BizBookPublishingHub.com to explore these resources, join free virtual networking events, and listen to the Biz Book Publishing Hub Podcast, featuring interviews and author panels on the ROI of publishing a business book.

Two authors will join us today to share their experiences and insights into the world of business books. Let’s give a warm welcome to our panelists!

Lisa Braithwaite wrote “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” which offers practical advice for overcoming perfectionism and connecting more authentically with audiences. It provides actionable strategies for improving presentations and communication by embracing imperfection and focusing on genuine engagement.

Sue Wilhite wrote “Tech Tips for the Tech-Timid” offering clear and practical advice for those overwhelmed by technology, aiming to boost confidence and proficiency with everyday tech tools.

Please join me in welcoming Lisa and Sue.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Tune in as we dive into the world of book publishing with Lisa Braithwaite and Sue Wilhite, unpacking insights on creating authentic connections, leveraging technology, and mastering impactful book marketing strategies.

In this episode, we discuss:

📖 Lisa and Sue highlight how they use their books as tools to build credibility and enhance client engagement by offering bonus content and integrating their books with their business services.

📖 Sue shares how her book, “Tech Tips for the Tech Timid,” which helps tech-averse entrepreneurs boost their confidence and proficiency, includes QR codes and extra resources, turning her book into an effective lead magnet.

📖 Lisa provides insights on authentic presentations, discussing her book, “Presenting for Insights for Speakers on Ditching Perfection and Creating Connection,” aimed at helping leaders create engaging and genuine connections with their audiences.

📖 Both guests challenge the conventional metrics of bestseller status, emphasizing the importance of genuine impact, reader reviews, and sustained engagement over manipulating sales figures.

Listen in to explore how Lisa and Sue use their books to foster authentic connections, build credibility, and offer valuable insights to their audiences in the ever-evolving landscape of business and technology!

Links for Lisa Braithwaite

Links for Sue Wilhite

Books mentioned in this episode:

Other Resources

Robbie’s Resources

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.

🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ​​”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.

🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.

🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.

🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.robbiesamuels.com/booklaunchsupport

He founded the Biz Book Publishing Hub with over 50 experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPublishingHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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