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HUB 399: AUTHOR PANEL – Annie P. Ruggles, Chris Johnson & Nicole Fende

by Robbie Samuels | Nov 21, 2024 | Networking, Podcast, Professional Development | 0 comments

Every author knows that navigating the journey of writing, publishing, and marketing your first business book comes with many uncertainties. Just getting a book from your mind into a purchasable format is a significant achievement to be proud of.

However, publishing is just the beginning. That’s why we’re back with another insightful author panel. Join us for a candid discussion about the challenges and triumphs of being a business author.

These authors were part of one of my Kindle Cross-Promotion campaigns, where we offered over 75 business books at 99 cents each. Our collaborative efforts helped most books reach the Top 10 in their categories, with 30% achieving #1 Best Seller status.

Today’s panel will explore the authentic experience of being a business author and provide valuable tips for easing the journey. We’ll learn from one another and discover how a supportive author community can make all the difference.

Before we dive into this panel, here is a quick word from our sponsor.

Let’s hear from our fantastic panelists and gain valuable insights into writing, publishing, and marketing your business book.

Annie P. Ruggles, author of “The Coach Who Would Not Sell: A Strategy Novella & Companion Guide,” is an internationally recognized marketing and sales fixer for overdelivering entrepreneurs.

Dr. Chris Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” and designs and delivers learning programs and coaching to enhance focus, build resilience, boost energy, and improve listening skills.

Nicole Fende wrote “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits.” She helps coaches, healers, and consultants grow profits and tame the numbers beast.

Please join me in welcoming Annie, Chris, and Nicole.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Dive into our latest episode of the Biz Book Publishing Hub podcast with Annie P. Ruggles, Chris Johnson, and Nicole Fende, where we unpack essential strategies for integrating book sales into broader business models and marketing!

In this episode, we discuss:

📚 Book Reviews and Ratings: Annie stresses the importance of book reviews, especially with the surge in self-publishing. Nicole shares her success with targeted review strategies, while Chris highlights the potential impact of a single negative rating.

📚 Review Acquisition Strategies: My “Wake Up Your Network” strategy is discussed, focusing on drawing in prospective readers and referral partners leading up to book promotions.

📚 Challenges in Book Creation: Our guests share their experiences with common author challenges like content organization, marketing, and extensive editing processes.

📚 Marketing and Impact: Real-life stories about the value of leveraging speaking engagements & podcast appearances for enhanced book visibility.

Why listen? 🤔

Learn to seamlessly integrate your book into existing business offerings like speaking and coaching packages, without additional negotiations.

Find out how to sell books in bulk to the right audiences, linking sales to strategic business goals.

Discover how to use QR codes for engagement and capturing potential client information.

Hear the importance of continuous marketing and tracking metrics for lasting book impact.

Links for Annie P. Ruggles

Links for Chris Johnson

Links for Nicole Fende

Robbie’s Resources

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Find all the archived episodes at www.BizBookPublishingHub.com, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.

🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ​​”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.

🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.

🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.

🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.robbiesamuels.com/booklaunchsupport

He founded the Biz Book Publishing Hub with over 50 experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPublishingHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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