I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.
Today’s guest is a pioneering force in media relations.
She founded Conscious Media Relations, an agency dedicated to transforming the media landscape for authors and speakers in the mind, body, spirit, and self-help sectors. With over 35 years of experience, she has expertly paired countless authors, speakers, and coaches with thousands of podcast and radio hosts seeking transformative voices in personal development and more.
After becoming an author, she recognized the need for focused media relations that bridge the gap between transformational and mainstream media. Her agency specializes in helping those whose books improve lives, businesses, and the planet, offering done-for-you and done-with-you podcast and radio tours that introduce authors to 9,000 shows at once, guaranteeing a minimum of 30 invitations.
Her impressive background includes successful PR campaigns for high-profile clients such as Toyota, Disney, and the World Poker Tour, showcasing her creative and effective marketing strategies. She has booked more than 10,000 interviews for her clients and garnered more than 90 raving testimonials for her podcast/radio tours.
Please join me in welcoming Jackie Lapin.
Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!
Join Jackie Lapin and me as we dive deep into the invaluable strategies for podcast pitching and book marketing, emphasizing the transformative power of a well-crafted media plan.
In this episode, we discuss:
📚 Strategic Questions: I emphasize the importance of service providers asking authors questions on how a book serves a business, refining audiences, and leveraging guided strategies throughout book development.
📚 Effective Podcast Pitches: Jackie shares her formula for compelling pitches, highlighting unique content and personal stories to stand out in the crowded podcast market.
📚 Media Engagement: The benefits of creating memorable URLs, preparing a media kit, and leading listeners through engaging guide questions that subtly call them to action.
📚 Community Networking: Both of us discuss the advantages of actively participating in dedicated networks, which help expand professional contacts and field-specific referrals.
🎉 Fun Fact from the Episode: Jackie Lapin decided to break into the male-dominated world of sports writing at just 11 years old. Talk about determination! Her journey is both inspiring and a testament to her expertise in media relations.
Listen to discover why aligning your book promotion with targeted podcast appearances and strategic media planning can elevate your author journey to new heights!
Links
- Jackie Lapin, Founding Hub Partner
- LinkedIn, Instagram, and YouTube.
- www.consciousmediarelations.com
- www.consciousmediarelations.com/podcast
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport
- 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com
- Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity
- Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist
- Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Publishing Hub podcast archive – twice a week since October 2024
- On the Schmooze podcast archive – weekly July 2016-September 2024
How can Robbie Samuels help you?
🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.
🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.
🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.
🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.
🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.
👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.robbiesamuels.com/booklaunchsupport
He founded the Biz Book Publishing Hub with over 50 experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPublishingHub.com
🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.
Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.
🟧 You're welcome to download the bonus content for each of his three books:
📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com
📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.
📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.
🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.
🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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