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HUB 422: AUTHOR PANEL – Biba Pédron, Helene Cahen, and Robert Aguilar

by Robbie Samuels | Feb 25, 2025 | Networking, Podcast, Professional Development | 0 comments

LIVE HUB 422 Panel Pedron Cahen Aguilar

You’ve finished your manuscript, and are ready to see your book in readers’ hands. It’s an incredible milestone. But here’s the truth: publishing your book is not the end of your journey—it’s a new beginning.

While getting your book into print or onto an e-reader is rewarding, it’s only one phase of your journey as an author. Marketing your book and building connections with readers is where the real work starts. It’s about reaching the right audience, building relationships, and creating an ongoing impact.

This is why I work with entrepreneurs to develop strategic book launch plans. Together, we’ll identify your ideal readers and craft a roadmap to engage them from day one of your book launch and beyond. With a mix of virtual launch events, personalized outreach, and targeted content, I’ll help you make sure your book becomes a tool for business growth, not just a single product.

If you’re looking for guidance on your journey, I invite you to schedule a complimentary 30-minute book launch brainstorming session. Let’s talk about how you can leverage your book to reach more people, grow your influence, and achieve your business goals. Complete the form at www.BookLaunchBrainstorm.com to get started.

Today’s panelists will share their experiences with marketing their business books and discuss what worked, what didn’t, and what they learned along the way.

Biba Pédron wrote “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it.” This book will show you—and even prove to you—that anything is indeed possible, even your wildest dreams. Nothing is impossible.

Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Pub Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges.

Robert Aguilar wrote “Forget What You Know About Strategy: The Hazards of Strategic Planning,” a powerful guide for senior leaders seeking to master strategy formulation and execution, offering real-world insights to avoid pitfalls and drive transformative change in today’s fast-paced business landscape.

Please join me in welcoming Biba, Helene, and Robert.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

In this episode, we discuss the following:

🔍 Planning and Strategy: Prepare a marketing strategy before writing to ensure a successful launch and sustained promotion.

📚 Book as a Business Tool: Being an author allows you to facilitate valuable conversations, appear on podcasts, and potentially expand professional networks and client bases.

🖋️ Personal Experience and Authentic Voice: Integrate personal stories and experiences into a book to differentiate your content from generic material that could be produced by AI.

⭐ Collecting Reviews and Building Credibility: Collecting Amazon reviews establishes credibility but requires a proactive approach.

Links for Biba Pedron

Links for Helene Cahen

Links for Robert Aguilar

Other Resources

Robbie’s Resources

  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
  • Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.

🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ​​”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.

🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.

🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.

🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com

He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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