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HUB 453: AUTHOR PANEL – Amy Climer, Kim Wells Eley, and Laura Ballerini

by Robbie Samuels | Jun 12, 2025 | Networking, Podcast, Professional Development | 0 comments

Author panel on marketing your business book, hosted by Robbie Samuels. Featuring Amy Climer, Kim Wells Eley, and Laura Ballerini with headshots above their names on a bold blue podcast banner.

You’ve finished your manuscript, and you’re ready to see your book in readers’ hands. It’s an incredible milestone. But marketing your business book is just beginning. Publishing isn’t the final step — it’s the first. In fact, publishing your book is just the beginning.

While getting your book into print or onto an e-reader is rewarding, it’s only one phase of your journey as an author. Marketing your book and building connections with readers is where the real work starts. Marketing your business book means reaching the right audience and creating lasting impact.

To support that effort, that's why I work with entrepreneurs on marketing their business books from day one. Together, we’ll identify your ideal readers and craft a roadmap to engage them from day one of your book launch and beyond. With a mix of virtual launch events, personalized outreach, and targeted content, I’ll help you make sure your book becomes a tool for business growth, not just a single product.

If you’re looking for guidance on your journey, I invite you to schedule a 30-minute book launch brainstorming session. Let’s talk about how you can leverage your book to reach more people, grow your influence, and achieve your business goals. Complete the form at www.BookLaunchBrainstorm.com to get started.

Real Author Experiences

Today’s guests will reflect on the ups and downs of marketing a business book. Specifically, they will share their experiences with marketing their business books and discuss what worked, what didn’t, and what they learned along the way.

Meet the Panelists

Amy Climer wrote “Deliberate Creative Teams: How to Lead for Innovative Results,” a practical guide that shows leaders how to spark collective creativity, build a culture of innovation, and lead their teams to consistently deliver groundbreaking ideas.

Kim Wells Eley is the author of “From Mess to Message: Ten Steps for Writing Your Book,” a handbook for writers who feel stuck, that will propel them forward, while remembering why they are writing a book in the first place.

Laura Ballerini wrote “The Green Velvet Chair: Sometimes Inspiration Comes from the Most Unlikely Places,” a heartfelt collection of essays that celebrates the everyday art and inspiration all around us, encouraging readers to embrace their creativity and find beauty in unexpected places.

Please join me in welcoming Amy, Kim, and Laura.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Strategies for Marketing Your Business Book

These authors have each taken a unique path when it comes to marketing their business book, and today they’ll reflect on what made the biggest impact. In this episode, we discuss the following:

🟠 Book Launches Are Just the Beginning: Discover why seeing your book in print is only phase one and how the real journey continues with marketing, networking, and turning readers into clients.

🟠 Know Your Audience: Hear how targeting a focused core audience (and then adjusting as your book finds a broader reach) amplifies your book’s business value and grows your impact.

🟠 Real-World Author Strategies: Gain actionable insights into bulk sales, strategic review collection, and creative bonus offers straight from the trenches of authorship.

🟠 Building Business Momentum: As a result, learn how positioning your book as a tool in your consulting, speaking, or design business opens new doors, establishes credibility, and sparks ongoing growth.

Links for Amy Climer

Links for Kim Wells Eley

Links for Laura Ballerini

Books mentioned in this episode:

Other Resources

Robbie’s Resources

  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com. You’ll also find expert advice on marketing your business book from launch day through your long-term strategy.
  • Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com

Stay Connected & Keep Learning

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Ultimately, if you're committed to marketing your business book effectively, these lessons will guide your next steps. Whether you’re planning your launch or looking to extend your book’s reach months after publication, marketing your business book intentionally can open new doors.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.

🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ​​”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.

🟧 In addition to these roles, he is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.

🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.

🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com

He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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