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HUB 464: AUTHOR PANEL – Jim MacLeod, Susan Fitzell, and Wendy Hutchinson

by Robbie Samuels | Jul 22, 2025 | Networking, Podcast, Professional Development | 0 comments

When you start writing a book, it’s easy to get caught up in trying to make every word perfect. But here’s the truth: your first draft is just the beginning. The real transformation happens through revision, reflection, and the support you gather along the way.

Writing a book doesn’t have to be a lonely or overwhelming journey. At the Biz Book Pub Hub, we’re creating a different experience—one where authors are supported by a community of experts who can guide you from the first sentence to a fully launched and strategically marketed book.

Whether you’re facing creative roadblocks, shaping your message, or building your author platform, the Hub connects you with the tools, feedback, and community that can help. Plus, our free virtual networking events give you the chance to learn from professionals and connect with fellow authors who get what this process is really like.

If you’re looking for guidance on the writing journey, visit www.BizBookPubHub.com and explore how we can support your next step.

Now, let’s hear from today’s panelists as they share how they moved from blank page to published book—and how that book helped grow their impact and business.

Jim MacLeod wrote “The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals,” a practical guide that empowers marketers to create high-impact, results-driven visuals—without needing a design background—by mastering essential design principles and tools.

Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a strategic guide for C-suite leaders to unlock innovation and boost performance by building inclusive, neurodiverse teams through practical, business-driven solutions.

Wendy Hutchinson wrote “Finding the Path of Me: Awakening to Remembering Who I Am and Why I Am Here,” a powerful guide to healing, self-discovery, and spiritual awakening—offering tools and insights to help you release what no longer serves you and rise into your most authentic, empowered self.

Please join me in welcoming Jim, Susan, and Wendy.

Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!

In this episode, we discuss the following:

🟠 Defining Your Ideal Reader and Evolving Your Audience: Hear how these authors cracked the code on identifying (and adapting to) their book’s core audience, making their work more relevant for leaders, entrepreneurs, and anyone seeking transformation.

🟠 The Power of Community and Collaboration: Find out how leveraging networks, launch teams, and cross-promotion campaigns can transform the often lonely book-writing journey into a launchpad for lasting success.

🟠 From Imposter Syndrome to Impact: Get candid insights on overcoming vulnerability, perfectionism, and the “am I really the expert?” spiral—and why building support systems pays off.

🟠 Building Reviews and Reader Buzz—The Smart Way: Practical strategies for gathering meaningful Amazon reviews, boosting discoverability, and ensuring your book reaches far beyond your inner circle.

Links for Jim MacLeod

Links for Susan Fitzell

Links for Wendy Hutchinson

Books mentioned in this episode:

Other Resources

Robbie’s Resources

  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.

🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ​​”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.

🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.

🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.

🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.

👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com

He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com

🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.

Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.

🟧 You're welcome to download the bonus content for each of his three books:

📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com

📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.

📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.

🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.

🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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