Are you ready to take your business to the next level? In this episode of Hub 468, we dive deep into entrepreneur book launch strategies with featured guests Amanda Slade and Marcia Dawood. Discover how these accomplished authors successfully published and promoted their books, turning them into powerful tools for business growth and lasting influence.
Whether you’re an established entrepreneur or just starting your author journey, their actionable advice will help you launch your book with impact and connect with your ideal readers.
Book marketing can feel like a second full-time job you didn’t sign up for. You poured your heart into writing—now what? The idea of “promoting” yourself can feel awkward at best, and paralyzing at worst.
But what if marketing your book wasn’t about performance? What if it was about resonance?
At its core, marketing isn’t about being louder—it’s about being clearer. It’s about showing up with intention, speaking directly to the people who need what your book offers, and inviting them into the conversation you're already having through your work.
You don’t need a 12-step funnel or a perfectly choreographed launch to make an impact. You need clarity, consistency, and a few well-chosen strategies that align with your energy and goals.
That’s exactly what I help authors figure out. Together, we create a plan that feels like a natural extension of who you are, not a performance you have to sustain. Whether that looks like strategic partnerships, podcast appearances, email marketing, or something else entirely, the goal is the same: turn your book into a bridge that leads readers to your bigger mission.
Real-World Entrepreneur Book Launch Strategies
Our panelists show there’s no single formula for success—only what works for you, your mission, and your audience. For example, one leveraged speaking engagements and live workshops to turn her book into a trusted resource for companies seeking to grow stronger leaders. Another focused on hands-on protocols, embedding her book into ongoing professional trainings that create consistent value for organizations. And our last panelist built relationships with professional communities, using her entrepreneur book launch strategies to align her message about sustainable productivity with corporate buyers’ needs. The through line? Each author made intentional decisions about how and where to show up, choosing launch strategies that fit their strengths and their readers’ lives.
Curious what that could look like for you? Book a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.
And now, let’s hear from today’s panelists, each of whom has found their own way through the noise to connect meaningfully with their audience:
Kim Groshek wrote “Win by Leading,” a practical and inspiring guide that helps organizations unlock the leadership potential in every member through a clear, actionable framework for building strong, results-driven teams.
Luci McKean wrote “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills,” your go-to guide for transforming unproductive meetings into focused, inclusive conversations that lead to real action—using simple, step-by-step protocols that lift every voice and get things done.
Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose.
Please join me in welcoming Kim, Luci, and Marcey.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
Sustainable Book Launch Strategies for Busy Entrepreneurs
If you’re already running a business, launching a book may feel overwhelming. But as our panelists highlight, sustainable book launch strategies for entrepreneurs don’t require you to abandon your day job. Instead, small, repeatable actions—like guest podcasting, leveraging networks for bulk sales, and repurposing book content into workshops or training—lead to consistent results over time. By focusing on clarity and connection rather than chasing every trend, you’ll transform your book from a one-time product into an evergreen business asset that keeps delivering value long after launch day.
In this episode, we discuss the following:
🟠 Audience-First Authoring: Discover how defining your “one reader” sharpens your writing, marketing messaging, and long-term business growth.
🟠 Micro-Marketing, Macro Results: Learn tangible tips to position your book for bulk sales, incorporate it into trainings, and stay visible with corporate and group buyers.
🟠 Getting and Leveraging Book Reviews: Hear creative follow-up strategies for gathering authentic reviews (without the awkwardness!), plus pro-tips for using those reviews to boost your book’s credibility.
🟠 Repurposing Content for Longevity: Explore how tiny books, workbooks, and on-demand training turn your book’s core ideas into evergreen assets that keep driving results.
Links for Kim Groshek
Links for Luci McKean
- LinkedIn and Instagram.
- www.nsrfharmony.org
- “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills”
Links for Marcey Rader
- www.helloraderco.com
- www.marceyrader.com
- www.ReclaimYourWorkDay.com
- “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work”
Books mentioned in this episode:
- “Write your tiny book: How to Turn Your Story Into a Book in 12-weeks.” by Kim Groshek
- “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk
Other Resources
- Learn more about Canva (for bookmark design).
- Learn more about Vistaprint (for printing bookmarks).
- Learn more about Pirate Ship (discounted label shipping).
- Learn more about Polono Label Maker (label printer).
- Learn more about ChatGPT (AI tool for lists and brainstorming).
- Learn more about Draft2Digital (ebook distribution).
- Learn more about IngramSpark (distribution to bookstores/libraries).
- Learn more about Amazon Virtual Voice (automated audiobook narration).
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – twice a week since October 2024
- On the Schmooze podcast archive – weekly July 2016-September 2024
How can Robbie Samuels help you?
🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.
🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.
🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.
🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.
🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.
👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com
He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com
🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.
Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.
🟧 You're welcome to download the bonus content for each of his three books:
📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com
📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.
📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.
🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.
🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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