Marketing your book doesn’t have to feel like a second full-time job—or a mysterious game only the loudest voices win. Some of the most successful authors aren’t chasing trends or algorithms. They’re building momentum by staying true to their roots and the original purpose behind the book.
The truth is: marketing isn’t about selling—it’s about inviting. Inviting readers into a conversation and into the value your book unlocks. Whether you're marketing your first book or refreshing the launch of a well-loved one, it’s not about reaching everyone—it’s about reaching the right people.
That’s the approach I take as a book launch strategist. I help authors create marketing plans that feel authentic and effective, leveraging systems like launch teams, content strategy, and virtual events to build lasting connections and measurable results.
If you’d like support mapping out your launch or relaunch, grab a complimentary 30-minute session at www.BookLaunchBrainstorm.com.
Now let’s dive into our author panel..
Diana Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win”, which equips heart-centered entrepreneurs with evergreen strategies to authentically grow their online presence, visibility, and influence while inspiring them to embrace their unique voice and purpose.
Karen Kaufman wrote “Magic: Making a Good Impression Count On and Off the Golf Course” to help elevate your leadership, presence, and personal power through the unexpected wisdom of golf in this inspiring guide packed with stories, strategies, and soulful lessons for living your most authentic and rewarding life.
Please join me in welcoming Diana and Karen.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
In this episode, we discuss the following:
🟠 Designing Business Books with Purpose: Learn why knowing your audience and your business goals from the start reshapes the writing, launch, and long-term success of your business book.
🟠 Smart, Authentic Book Marketing: Discover how launch teams, collaborations, and evergreen strategies (instead of chasing trends or algorithms) create genuine momentum for your book.
🟠 Leveraging Speaking & Partnerships: Find out how authors turn their books into in-demand speaking opportunities, bulk orders, new client pipelines, and long-term visibility by building partnerships—not relying on a single sale at a time.
🟠 Building Influence Beyond the Book: Hear how publishing a book elevates authority, draws opportunities to you, and opens doors to bigger stages—even if you’re starting with little marketing experience.
Links for Diana Morgan
- LinkedIn, Instagram, and YouTube.
- www.wholeheartmarketing.com
- “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win”
Links for Karen Kaufman
- LinkedIn and YouTube.
- www.kpartners.com
- “Magic: Making a Good Impression Count On and Off the Golf Course”
Other Resources
- Listen to my episode with Cathy Fyock.
- Learn more about the National Speakers Association.
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – twice a week since October 2024
- On the Schmooze podcast archive – weekly July 2016-September 2024
How can Robbie Samuels help you?
🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.
🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.
🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.
🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.
🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.
👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com
He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com
🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.
Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.
🟧 You're welcome to download the bonus content for each of his three books:
📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com
📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.
📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.
🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.
🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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