Publishing a book is exciting—but without a clear strategy, it’s easy to waste time and money on tactics that don’t deliver. I’ve seen authors spend thousands on marketing tools or consultants without first identifying their goals, audience, or messaging. The result? A lot of effort with very little return.
That’s why I emphasize building a strategic foundation before making big investments. When you know who your book is for, how it fits into your business, and what success looks like, you can make smarter decisions and avoid costly detours.
If you’re unsure how to make your book work for your business—or you’ve already spent money on tactics that fell flat—I invite you to a complimentary 30-minute book launch brainstorming session. Schedule yours at www.BookLaunchBrainstorm.com.
Let’s dive into today’s panel discussion, where our guests will share real stories of what happens when you lead with strategy—or don’t.
Jacqueline Kucera, author of “Fearless Mind: How Your Human Brain Beats Artificial Intelligence.”
Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose.
Please join me in welcoming Jacqueline and Marcey.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
In this episode, we discuss the following:
🟠 Making Your Book a Strategic Business Asset: Discover how to use your book as a B2B marketing tool (not just chasing sales) with smart outreach, bulk giveaways, and creative follow-up that generate real leads and consulting gigs.
🟠 The Evolution from First Book Nerves to Confident Author: Hear candid storiees about “birth-like” nerves as a debut author to finding a groove, growing from reader feedback, and integrating books into a leadership practice.
🟠 Launch Teams, Reviews, and Tangible Touchpoints: Learn practical hacks for gathering Amazon reviews, crafting strategic launch teams, using bookmarks and postcards with QR codes, and keeping your book top-of-mind long after launch day.
🟠 Turn Your Book Into a Door Opener: We dig into real examples of how physical books, postcards, and bookmarks are conversation starters and business development tools—plus bonus tips for hosting your own events and tying launches to big conferences.
Links for Jacqueline Kucera
- LinkedIn and Instagram
- www.socoachleadership.ch
- COMING SOON! “Fearless Mind: How Your Human Brain Beats Artificial Intelligence”
- “Wake Up Woman. It's Your Time To Lead. 10 Steps to Become a Transformational Leader and Achieve Personal and Professional Growth”
- “Hey Man, Wake Up! Have You Been Framed?” https://www.amazon.de/-/en/Jacqueline-Kucera-ebook/dp/B0DY6HDS87
Links for Marcey Rader
- www.helloraderco.com
- www.marceyrader.com
- www.ReclaimYourWorkDay.com
- “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work”
Other Resources
- Listen to my episode with Jenn T. Grace.
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – twice a week since October 2024
- On the Schmooze podcast archive – weekly July 2016-September 2024
How can Robbie Samuels help you?
🟧 He is an event design consultant, executive Zoom producer, business growth strategy coach, and book launch strategist who has been recognized as a networking expert by NPR, PCMA, Harvard Business Review, Forbes, and Inc.
🟧 He is a TEDx speaker and award-winning author of three books that have collectively received over 650 Amazon reviews and reached #1 Best Seller in 30 paid categories in the U.S., U.K., Canada, and Australia, including ”Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events,” which won a Gold award from the Nonfiction Authors Association.
🟧 He is a professional speaker who engages with his audience in person or virtually to share actionable insights on networking, business development, book launching, sales, and how to use Zoom to design engaging online experiences.
🟧 He coaches entrepreneurs on leveraging their network to help them build an audience before launching a new offer, book, podcast, or TEDx talk.
🟧 As a book launch strategist, he coaches business authors to build launch teams that lead to referrals, build their pipeline, and get 50+ Amazon reviews. He also designs and emcees virtual book launch parties that lead prospects to an offer.
👀 Complete this form to schedule a complimentary book launch brainstorming session with Robbie: www.BookLaunchBrainstorm.com
He founded the Biz Book Pub Hub, experts ready to help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. Find this free resource, plus an invitation to free virtual networking events for writers and authors, and podcast show notes at www.BizBookPubHub.com
🟧 As an event design consultant and executive Zoom producer, he is passionate about creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, he has honed his skills in designing and executing events that leave a lasting impression.
Robbie partners with speakers and in-house event teams to design inclusive, engaging, and transformative virtual, in-person, or hybrid events. He helps overcome common virtual meeting mistakes to increase engagement and sales.
🟧 You're welcome to download the bonus content for each of his three books:
📚 “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” – http://www.BreakOutofBoredom.com
📚 “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” – http://www.SmallListBigResults.com.
📚 “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” – http://www.CroissantsvsBagels.com.
🎙️ He is passionate about sharing his knowledge and experience with others, regularly speaks at industry events, and offers consulting services to help organizations and speakers achieve success in their own virtual or in-person events.
🎙️ Do you have a podcast or host live interviews? He is looking for opportunities to share his business success story and strategies.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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