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HUB 485: AUTHOR PANEL – Carlo Mahfouz and Michelle Tillis Lederman

by Robbie Samuels | Dec 16, 2025 | Networking, Podcast, Professional Development | 0 comments

Transform your business expertise into a bestselling book with publishing strategies, networking tips, and author support for entrepreneurs.

Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn’t about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have considered.

Many authors find that beyond book sales, their work leads to speaking engagements, networking breakthroughs, consulting roles, and other unexpected ways to grow their influence. Your book can position you as an expert, a thought leader, and a sought-after voice in your industry—all while building meaningful connections with those you can impact most.

But you need to be ready to seize these opportunities. It’s why I work with authors to develop strategies for maximizing the impact of their books—so every opportunity is met with intention and purpose.

Want to talk more about how your book can open doors? Visit www.BookLaunchBrainstorm.com to schedule a complimentary 30-minute book launch (or relaunch) brainstorming session.

Now, let’s dive into the milestones reached and lessons learned by our panelists …

Michelle Tillis Lederman wrote “The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact” to help guide you in building powerful, inclusive relationships that accelerate success, open doors, and create lasting impact, no matter your career stage or goals.

Carlo Mahfouz wrote “Reality Check: In Pursuit of the Right Questions” to help leaders, innovators, and curious minds master the art of asking the right questions at the right time, unlocking clarity, self-awareness, and strategic insight in the face of change.

Please join me in welcoming Carlo and Michelle.

Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!

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In this episode, we discuss the following:

🟠 Beyond Book Sales: How publishing a business book unlocks speaking gigs, consulting roles, and industry visibility far beyond simple royalties.

🟠 Structuring Abstract Ideas: Ways to transform big, abstract frameworks into relatable stories and repeatable processes for your target audience.

🟠 Community & Collaboration: The game-changing impact of author communities, launch teams, and getting honest feedback before you go to print.

🟠 The Power of Strategic Reviews: Step-by-step approaches to continuously gathering Amazon reviews, leveraging bulk orders for speaking, and making your book a core part of your client engagement.

Links for Michelle Tillis Lederman

Links for Carlo Mahfouz

Robbie’s Resources

  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.

He coaches business authors to:

  • Build launch teams filled with prospects and referral partners

  • Generate 50+ Amazon reviews during a strategic soft launch window

  • Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships

Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received nearly 900 Amazon reviews and reached #1 Best Seller status in more than 37 paid categories across the U.S., U.K., Canada, and Australia.

If you are planning a book launch and want clarity on your next steps, you can schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com

As the founder of the Biz Book Pub Hub, Robbie curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business.
www.BizBookPubHub.com

Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.

Bonus resources for Robbie’s books:

Robbie is always open to being a pdocast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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