Publishing your book is a moment worth celebrating—but what happens next is what truly determines your book’s impact. The most successful authors aren’t the ones with the loudest voices or biggest followings—they’re the ones who build relationships, create systems, and stay focused on the long game.
A strong book launch isn’t about short-term buzz. It’s about building a bridge between your book and your business. When you treat your book as a strategic asset, every review, podcast interview, and event becomes a stepping stone toward greater visibility and revenue.
That’s the lens I bring as a book launch strategist. I help authors design launches that feel authentic, achievable, and aligned—using launch teams, soft launch strategy, and virtual events to generate reviews, referrals, and results.
If you're ready to turn your book into your best business development tool, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.
Now let’s dive into our author panel…
Jennifer Ledet wrote “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life,” a practical and inspiring guide that helps leaders step out of autopilot and intentionally design a life and career aligned with their values, purpose, and vision for what’s next.
Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a forward-thinking resource that equips leaders and organizations to create inclusive environments where neurodivergent employees can thrive and contribute at their highest level.
Chris Fenning wrote “Effective Meetings: Great Results. Less Pain. Every Time.,” a concise, no-nonsense playbook that helps leaders reclaim their calendars, run better meetings, and drive clear outcomes without wasting time or energy.
Please join me in welcoming Chris, Jennifer, and Susan.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Define Success Beyond Rankings: A grounded view of success that prioritizes doors opened, conversations started, and opportunities created over obsessing on Amazon rank.
🟠 Reframe Bestseller Status as a Distraction: Why the “Amazon bestseller” badge is a game, and why written reviews and ongoing momentum matter more.
🟠 Build a Reviews System That Keeps Working: How a structured follow-up approach helps reviews keep coming in after the initial push, not just during launch week.
🟠 Use Amazon Ads as a Visibility Lever: A realistic look at ads as ongoing optimization work, including how to define what “success” means before spending money.
🟠 Treat Marketing as a Long-Game Practice: Why book marketing has to stay on your radar, and how “refresh” moments can re-open relationships, including through LinkedIn.
🟠 Build a Simple, Repeatable Marketing Plan: A reminder that the authors who win keep showing up with a plan, even after the book has been out for months or years.
Links for Chris Fenning
- LinkedIn and YouTube.
- https://chrisfenning.com
- “Effective Meetings: Great Results. Less Pain. Every Time.”
Links for Jennifer Ledet
- LinkedIn and YouTube.
- http://JenniferLedet.com
- “Live and Lead by Choice, Not by Chance: Flourish at Any Age, Stage, and Season of Life”
Links for Susan Fitzell
- LinkedIn, Instagram, and YouTube.
- https://susanfitzell.com
- “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – since October 2024
- On the Schmooze podcast archive – July 2016-September 2024
How can Robbie Samuels help you?
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – since October 2024
- On the Schmooze podcast archive – July 2016-September 2024
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received nearly 900 Amazon reviews and reached #1 Best Seller status in more than 37 paid categories across the U.S., U.K., Canada, and Australia.
If you are planning a book launch and want clarity on your next steps, you can schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
As the founder of the Biz Book Pub Hub, Robbie curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business.
www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a pdocast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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