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HUB 493: AUTHOR INTERVIEW – Barry LaBov

by Robbie Samuels | Feb 24, 2026 | Networking, Podcast, Professional Development | 0 comments

Biz Book Pub Hub Guest: Author Barry LaBov

Today's guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he's developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what makes their brands truly special. His approach is simple yet powerful: Win hearts, minds, and market share.

His clients range from Harley-Davidson and Audi of America to The Macallan Scotch Whisky, Can-Am, and some of the most respected manufacturing companies in the world. His track record speaks volumes. A two-time Ernst & Young Entrepreneur of the Year recipient and Hall of Fame inductee.

He is the host of the Difference Talks podcast and has written or co-authored over a dozen business books, including “The Power of Differentiation.” He's also penned over 100 business articles on brand re-engineering, customer loyalty, employee engagement, and more. His expertise has been featured on CNBC, Fox Business, and numerous podcasts.

Please join me in welcoming Barry LaBov.

Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!

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In this episode, we discuss the following:

🟠 Turn Differentiation Into A Business Asset: How to move beyond sounding like everyone else and create a message people can repeat, remember, and rally around.

🟠 Write For The Real Decision-Maker: Why the primary reader may be the enterprise leader, and how that shapes the language, stories, and structure of the book.

🟠 Win Hearts, Minds, And Market Share: A practical way to think about differentiation as an internal and external strategy, not just a marketing claim.

🟠 Fight The “Commodity Monster”: What happens when you start to look, sound, and price like competitors, and how to reverse that slide.

🟠 Roll Out The Message Inside The Company: How leaders can use a book or framework to align teams and give employees something meaningful to stand behind.

🟠 Repurpose The Book Into Ongoing Visibility: Using blog posts, talks, and short “difference maker” takeaways to keep the message active long after publication.

Links

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.

He coaches business authors to:

  • Build launch teams filled with prospects and referral partners
  • Generate 50+ Amazon reviews during a strategic soft launch window
  • Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships

Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received nearly 900 Amazon reviews and reached #1 Best Seller status in more than 37 paid categories across the U.S., U.K., Canada, and Australia.

If you are planning a book launch and want clarity on your next steps, you can schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com

As the founder of the Biz Book Pub Hub, Robbie curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business.
www.BizBookPubHub.com

Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.

Bonus resources for Robbie’s books:

Robbie is always open to being a pdocast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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