If your book launch plan is built entirely around posting on social media, you’re not alone, but it may not get you the results you’re hoping for.
New authors often rely on social platforms for visibility, expecting that a few well-crafted posts will lead to reviews, sales, or business leads. But without an email list, a networking strategy, or speaking opportunities to support the launch, social media alone usually falls flat. Visibility without conversion does not move the needle.
That’s why I teach authors to launch with a strategy. I help entrepreneurs build a personalized plan that leverages launch teams, targeted outreach, and relationship-driven visibility to generate 50+ Amazon reviews and create a clear path from the book to the business.
If you're ready to move beyond passive posting and into intentional connection, let’s talk. Schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com and learn how to build a review-driven launch that delivers real business results.
And now, let’s meet today’s panel:
David Newman wrote “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth,” a high-impact guide that empowers experts, consultants, and coaches to step into the spotlight, own their authority, and attract opportunities with intention and confidence.
Leila Kubesch wrote “Tech-No to Tech-Pro: A Practical Guide to Digital Visibility Without Losing Your Humanity,” a thoughtful and practical resource for professionals who want to build a strong online presence without sacrificing authenticity, connection, or mental well-being.
Susan Friedmann wrote “Riches in Niches: How to Make It BIG in a Small Market,” a foundational guide for entrepreneurs and authors who want to stop competing in crowded spaces and instead build authority, visibility, and revenue by owning a clearly defined niche.
Please join me in welcoming David, Leila, and Susan.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Social Media Is Not A Plan: Relying on posts alone rarely produces reviews, sales, or business leads.
🟠 Build Visibility With Relationships: Targeted outreach and connection consistently outperform passive promotion.
🟠 Email List Still Matters: An engaged list creates a direct path to readers and supporters.
🟠 Launch Teams Create Momentum: A launch team helps generate reviews and keeps energy moving past launch week.
🟠 Niche Beats Noise: Clear niche positioning makes it easier for the right readers to self-identify.
🟠 Go From Tech-No To Tech-Pro: Digital visibility works better when it stays human and sustainable.
Links for David Newman
- LinkedIn, Instagram, and YouTube.
- https://doitmarketing.com
- “Market Eminence: 22 Strategies to Build a Bold Personal Brand, Become a Business Celebrity, and Drive Unstoppable Growth”
- http://www.marketeminence.com
- https://doitmarketing.com/podcast
- https://doitmarketing.com/webinar
Links for Leila Kubesch
- LinkedIn, Instagram, and YouTube.
- https://leilakubesch.com
- “Tech-No to Tech-Pro: A Practical Guide to Digital Visibility Without Losing Your Humanity”
Links for Susan Friedmann
- LinkedIn, Instagram, and YouTube.
- https://avivapubs.com
- “Riches in Niches: How to Make It BIG in a Small Market”
- https://avivapubs.com/podcast
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
- Connect with me on LinkedIn
- @RobbieSamuels on Instagram
- New to my website? Start here
- Biz Book Pub Hub podcast archive – since October 2024
- On the Schmooze podcast archive – July 2016-September 2024
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received nearly 900 Amazon reviews and reached #1 Best Seller status in more than 37 paid categories across the U.S., U.K., Canada, and Australia.
If you are planning a book launch and want clarity on your next steps, you can schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
As the founder of the Biz Book Pub Hub, Robbie curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business.
www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a pdocast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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