You’ve been thinking about writing a book. Maybe you even have a working title or a rough outline. But before you invest months of your time and energy, there’s an important question to ask.
Is the book you’re considering actually worth writing?
For entrepreneurs, a book should be more than a passion project. It should support your business goals, connect you with the right audience, and open doors to opportunities like speaking, consulting, or new clients. But too many authors start writing before they’ve thought strategically about what the book is meant to do.
That’s why I created the Author ROI Lab. It’s a small group program designed to help entrepreneurs step back and evaluate the real potential of the book they’re considering. Together, we look at your audience, your business model, and the outcomes you want to create so you can decide whether the book is worth writing and how to position it for meaningful results.
If you’re thinking about writing a book and want to make sure it’s a smart investment of your time, learn more about the Author ROI Lab at www.robbiesamuels.com/lab.
Now, let’s meet this week’s author panel:
Lisa MacDonald wrote “The Most Common Entrepreneurial Mistakes and How to Avoid Them,” a clear, experience-driven playbook that helps entrepreneurs spot costly pitfalls early, strengthen decision-making, and build a more stable path to growth.
Nikki Green wrote “Chameleon Mindset: Creative Ways To Embrace Change And Build Mental Resilience To Transform Your Career & Life,” a practical guide that helps professionals navigate change with more confidence, build mental resilience, and make intentional career and life pivots.
Please join me in welcoming Lisa and Nikki.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Reviews Over Ratings: Written reviews carry more trust and more marketing value than star ratings alone.
🟠 The First 50 Reviews Sprint: Getting to 50 reviews is the major push, then momentum builds in stages.
🟠 Make Reviews a Recurring Effort: Review recency and verified purchase reviews help long-term visibility on Amazon.
🟠 Bulk Sales Through Speaking: Events, workshops, and tables in the back can move books faster than passive promotion.
🟠 Author Confidence Through Action: A personal transformation story shows what changes when you keep publishing despite many challenges.
Links for Lisa MacDonald
- https://www.castledreamswriting.com
- https://www.stepitupqueen.com
- “The Most Common Entrepreneurial Mistakes and How to Avoid Them”
Links for Nikki Green
- LinkedIn, Instagram, and YouTube.
- https://thenikkigreen.com
- “Chameleon Mindset: Creative Ways To Embrace Change And Build Mental Resilience To Transform Your Career & Life”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
