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HUB 508: AUTHOR PANEL – Laura Biewer, Marva Bailer, and Mila Johansen

by Robbie Samuels | Jun 9, 2026 | Podcast-Hub | 0 comments

HUB 508 PANEL Biewer Bailer Johansen

One of the biggest decisions an author has to make, and often their first question: What is the right publishing path for my book?

Too many entrepreneurs get stuck comparing traditional, hybrid, and independent publishing without a clear way to evaluate what their goals. 

The question you should ask yourself is which path makes the most sense based on your priorities around time, money, control, and how much of the publishing process you want to understand and manage yourself.

That’s one of many conversations we have inside The Author ROI Lab. I help entrepreneurs step back and think strategically about the book before they invest months of effort. 

We look at what kind of support they need, what tradeoffs they are willing to make, and how to choose a publishing path that aligns with their business goals, resources, and desired return on investment.

If you’re considering writing a book and want to make smarter decisions from the start, learn more about The Author ROI Lab at www.RobbieSamuels.com/Lab.

And now, let’s meet our author panel…

Laura Biewer wrote “The Compassionate Notary: A Field Guide to Signings in Hospitals, Hospice and for the Homebound,” a practical and heartfelt guide that helps notaries navigate sensitive signings with professionalism, empathy, and confidence when serving clients in vulnerable circumstances.

Marva Bailer wrote “Be Unexpected: Resetting Routines to Revolutionize the Future of Work,” a forward-thinking book that challenges leaders to rethink patterns and embrace more human-centered, innovative approaches to work, leadership, and organizational culture.

Mila Johansen wrote “101 Surprising Tips To Promote Your Book: When & How to Build Hype,” a practical marketing guide packed with creative ideas to help authors generate buzz, increase visibility, and promote their books more strategically before, during, and after launch.

Please join me in welcoming Laura, Marva, and Mila. 

Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!

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In this episode, we discuss the following:

🟠 Choose The Right Publishing Path: Evaluate traditional, hybrid, and independent options through time, money, and control.

🟠 Define Success Metrics Early: Set goals for reviews, sales, and opportunities like speaking invites.

🟠 Use A 99-Cent Promo with Intention: A short discount window can work best when paired with coordinated outreach.

🟠 Build Hype Before Launch: Start visibility and buzz-building before you ask people to buy.

🟠 Compare PR Versus Organic Marketing: A PR-first approach can differ from a community-driven promotion strategy.

🟠 Expect Hidden Amazon Details: Self-publishing has small technical steps that can trip up first-time authors.

Links for Laura Biewer

Links for Marva Bailer

Links for Mila Johansen

Robbie’s Resources

  • Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
  • Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.

He coaches business authors to:

  • Build launch teams filled with prospects and referral partners
  • Generate 50+ Amazon reviews during a strategic soft launch window
  • Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships

Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.

Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com

To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com

Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.

Bonus resources for Robbie’s books:

Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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