You’re thinking about writing a book. You’ve got an idea, a message you care about, and a sense that becoming an author will elevate your credibility.
But here’s a question worth asking before you start writing.
Will this book actually create opportunities for your business?
Many speakers and coaches assume that simply having a book will be enough. That it will attract clients and lead to speaking engagements. But without a clear strategy behind it, a book can easily become a lot of effort with very little return.
Before you write, it’s important to step back and ask a few key questions:
Who is this book really for? The answer can’t be “everyone.”
What problem does it solve? Does the reader KNOW they have this problem?
How does the book connect to your offers? Do you need to rename them?
And what do you want a reader to do after they finish it? If they love your book, how can they find you, and what can they do with you next?
Those are exactly the kinds of questions we explore in the Author ROI Lab, a small group program designed to help entrepreneurs decide whether the book they’re considering is worth writing and how to leverage it for real business results. To learn more, visit www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Amy Climer wrote “Deliberate Creative Teams: How to Lead for Innovative Results,” a practical leadership guide that helps teams build the skills, mindset, and structures needed to consistently generate innovative ideas and turn them into meaningful results.
Daria Rudnik wrote “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time,” a results-driven framework that shows leaders how to strengthen trust, improve collaboration, and create more efficient, high-performing teams without adding more to their plate.
Tissa Richards is the author of two books, including “Rethinking Resilience: Fueling Your Competitive Advantage,” a strategic guide that challenges traditional views of resilience and shows leaders how to leverage it as a powerful driver of performance, adaptability, and long-term success.
Please join me in welcoming Amy, Daria, and Tissa.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Write for a Specific Reader: Get clear about who the book is for and why it matters.
🟠 Contrarian Perspective: Sharing a contrarian point of view could be a competitive advantage.
🟠 Turn Trust into Results: A team trust framework becomes a practical path to stronger outcomes and more time.
🟠 Set a Review Goal: A clear review target created focus and momentum early.
🟠 Expect Post-Launch Energy Dips: Launch success still requires recovery time and a plan to restart momentum.
🟠 Keep Giving Goodwill: Buying books, writing reviews, and supporting others builds reciprocal visibility over time.
Links for Amy Climer
- LinkedIn, Instagram, and YouTube.
- https://climerconsulting.com
- “Deliberate Creative Teams: How to Lead for Innovative Results”
Links for Daria Rudnik
- LinkedIn and YouTube.
- https://dariarudnik.com
- “CLICKING: A Team Building Strategy for Overloaded Leaders Who Want Stronger Team Trust, Better Results, and More Time”
Links for Tissa Richards
- LinkedIn and YouTube.
- https://www.tissarichards.com
- “Rethinking Resilience: Fueling Your Competitive Advantage”
- “No Permission Needed: Unlock Your Leadership Potential and Eliminate Self-Doubt”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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