What happens after a successful book launch, once the book is out in the world and the real work of turning ideas into impact begins?

Today’s guest is returning to the podcast after launching her first book, “Reframing the Leadership Dance: The Secret to Finding Your Rhythm as a People Leader,” in May 2024. 

Since our last conversation, about a year after it was released, she has continued to build a body of resources around the book, including companion materials, reflection tools, the Empower Your People Leadership Lab, and a leadership mastermind designed to help people apply the ideas to their real-life challenges.

Her work helps leaders stop blaming the “difficult person” in front of them and start noticing the conversation patterns they are caught in. Through her company, Authentic Edge, she supports leaders and HR partners who want to make people leadership feel more grounded, practical, and sustainable.

I had the privilege of supporting her through her review-focused launch, and I’m excited to continue the conversation two years after her first book launched.

Say goodbye to doing leadership alone and say hello to my guest, Stacey Larsen.

Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!

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In this episode, we discuss the following:

🟠 What Happened After Launch: The real work started once the book was in readers’ hands.

🟠 Reviews Keep Building: The launch passed 50 written reviews and later approached 90 through steady follow-through.

🟠 Launch Calls Sparked Conversations: Live calls and recordings gave people a tip they could use and share.

🟠 The Book and Program Feed Each Other: Some readers start with the book, then join the program, and others do the reverse.

🟠 Reading Is Not The Same As Buying: Getting people to take action from what they read is the real challenge.

🟠 Build The Customer Journey: Clear pathways between the book, resources, and offers made the work easier to sustain.

Links

Robbie’s Resources

  • Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
  • Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.

He coaches business authors to:

  • Build launch teams filled with prospects and referral partners
  • Generate 50+ Amazon reviews during a strategic soft launch window
  • Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships

Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.

Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com

To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com

Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.

Bonus resources for Robbie’s books:

Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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