You can write a great book, have a strong message, and still struggle to gain traction after publication.
Why? Too many authors treat their launch as a marketing event instead of a relationship-building opportunity.
That’s where a launch team changes everything.
A launch team is not just a group of people who buy your book. It’s a carefully chosen community of readers, supporters, likely prospects, and referral partners who help create momentum before and during your launch. They help generate reviews, spread the word, and create early engagement that gives your book credibility and visibility.
But the real magic goes beyond Amazon reviews.
A thoughtful launch team strategy helps wake up your network. It creates conversations with people who may not have heard from you in a while. It opens doors to podcasts, speaking opportunities, collaborations, and future clients. Done well, a launch becomes more than a moment. It becomes the beginning of a stronger pipeline from your book to your business.
That’s the strategy I teach in my fourth book, “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.”
If you want to build a launch team that creates revenue opportunities, you can find the book, bonus content, and an invitation to schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.
And now, let’s meet this week’s author panel:
Jenn T. Grace wrote “Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income,” a practical and empowering resource that helps nonfiction authors market their books strategically so they can expand their visibility, strengthen their authority, and create meaningful business growth.
Stephen Shapiro wrote “You're Not Playing with a Full Deck: Why the Coworkers Who Drive You Crazy Are Your Unfair Advantage,” a thought-provoking leadership book that explores how different thinking styles and workplace personalities can become a source of innovation, collaboration, and stronger team performance.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Market Before Publication: Book marketing works better when it starts while the book is still being shaped.
🟠 Design Books To Be Used: A shorter, action-focused book can be more valuable than a dense one people never open.
🟠 Match Metrics To The Book: Different books can serve different goals, from client attraction to product sales.
🟠 Build A Business Ecosystem: Speaking, consulting, workshops, books, cards, and programs work better when they feed each other.
🟠 Reframe Promotion As Service: Marketing feels less sleazy when it becomes an invitation to learn.
🟠 Customize Bulk Orders: Event-specific editions can make books more valuable for clients and audiences.
🟠 Beta Test Before Publishing: Early readers can improve the book and become invested launch team supporters.
Links for Jenn T. Grace
- LinkedIn and YouTube.
- http://publishyourpurpose.com
- authorgrowthandimpact.org
- “Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income”
Links for Stephen Shapiro
- https://stephenshapiro.com
- “You're Not Playing with a Full Deck: Why the Coworkers Who Drive You Crazy Are Your Unfair Advantage”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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