“Build it, and they will come” is a terrible strategy for writing a business book.
Too many entrepreneurs assume that once their book is published, readers will somehow discover it, recommend it, and start reaching out to become clients. But books rarely create opportunities on their own. They need a clear strategy behind them.
Before you write your first chapter, it’s worth asking: How will people find this book? Why will they choose to read it? And once they do, what do I want them to do next?
Those questions can dramatically change the book you write and the results it creates.
That’s exactly why I created the Author ROI Lab. It’s a small-group program that helps entrepreneurs think strategically before they write, so they create a book that supports their business goals instead of simply adding another title to the marketplace.
If you’re considering writing a business book, learn more at www.AuthorROILab.com.
And now, let’s meet today’s panelists.
Deborah Reuben wrote “Enter the TomorrowZone: How to Inspire Breakthrough Innovation and Shape Your Future,” a forward-looking guide that helps leaders move beyond reactive thinking, embrace innovation, and intentionally shape the future they want to create.
Emma Toops wrote “Wait, What?!: The Success Formula for When Life Plays Out Differently Than You Expected,” an inspiring guide that helps readers navigate unexpected life changes, embrace uncertainty, and redefine success with resilience, purpose, and confidence.
Mitch Weisburgh wrote “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success,” a practical personal development book that helps readers recognize unhelpful thought patterns, shift their mindset, and unlock greater happiness, confidence, and success.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Write For The Real Reader: A busy executive, young adult, or lifelong learner needs a book built for their actual context.
🟠 Make The Book Actionable: Skimmable sections, tools, and takeaways help readers use the ideas right away.
🟠 Hire The Right Support: Different experts can help with manuscript development, production, marketing, and launch.
🟠 Measure The Right Outcome: Success can mean the book reaches the right hands, not just that it sells copies.
🟠 Use Reviews As Evidence: Written reviews show that readers are engaging with the ideas and applying them.
🟠 Create Study Guides And Tools: Book clubs, courses, and discussion guides help turn reading into implementation.
🟠 Test The Next Book First: A future book works better when the audience, offer, and stories are explored before writing.
Links for Deborah Reuben
- LinkedIn and YouTube.
- https://tomorrowzone.io
- “Enter the TomorrowZone: How to Inspire Breakthrough Innovation and Shape Your Future”
Links for Emma Topps
- LinkedIn, Instagram, and YouTube.
- www.thepurpleconnection.com
- Substack Field Notes from the Edge
- “Wait, What?!: The Success Formula for When Life Plays Out Differently Than You Expected”
Links for Mitch Weisburgh
- LinkedIn and YouTube.
- https://www.mindshiftingwithmitch.com
- “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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