Today’s guest says she is part “idea whisperer,” part message strategist, and part presentation coach. What she does is help people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find their ideas and communicate the power in them.

Previously, she was the Executive Producer of TEDxCambridge, one of the largest and oldest locally organized “TED Talk” events in the world. She has also worked in agencies and nonprofits, heading up brand, marketing, and fundraising communication strategy.

With over 20 years in marketing, 13 years as a Weight Watcher leader (where she learned everything she knows about people, speaking, and change), and 4 years at TEDxCambridge, she developed a simple structure for understanding, talking about, and creating lasting change.

Her experience makes her an in-demand consultant for people and businesses who want to find the ideas that will move people to action.

Please join me in welcoming Tamsen Webster.

Would you leave an honest rating and review on iTunes? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • her thoughts on leadership: “The best leaders I’ve known are people who create the conditions in which you want to follow them.”
  • her thoughts on what makes a great leader: “The best leaders I’ve ever worked with are people who are willing to hear a perspective that is not their own and allow it to inform the decision, even if it doesn’t necessarily change it.”
  • how she finds her current work rewarding because she gets the pleasure of seeing people when the path opens up between what they know is a big idea and the process they need to do to make it happen.
  • her view on being a respected leader by leading with integrity and making the right choice, even if it isn’t the most popular.
  • her process for giving back to the givers in the world.
  • the Red Thread Concept she created: “I think most of us would agree that we can’t change what people do until we change how they see. And yet there’s this invisible connection between how we see and what we do. The red thread is what I call that invisible connection. The process I developed with working with people is a method by which you can surface what those steps of connection are so you can better explain them to other people so you can help change what they see and then what they do.”


Books mentioned in this episode:

Other Resources:

  • Interested in booking Robbie to speak? Learn about his signature Art of the Schmooze session on effective and inclusive networking, and the other sessions he offers.
  • Thinking of hosting a podcast? Writing a book? Want to launch an Amazon bestseller? Robbie offered several free Masterclasses on these topics. Each one of these Masterclass replays is over an hour-long and contain valuable takeaways to help you grow your business or in your career. Find all the free Masterclasses at
  • Looking to get M.O.R.E.? A few times a year Robbie runs The M.O.R.E. Program for Entrepreneurial Women. He meets bi-weekly online with four women who want more Money, Opportunities, Referrals, and Engagement. It’s a mix of mastermind hot seats and content-rich masterclass sessions scheduled over 90 days. Learn more and schedule a complimentary strategy session with Robbie at

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