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OTS 120: Spreading Ideas – Seth Godin

by Robbie Samuels | Nov 13, 2018 | Networking, Podcast, Professional Development | 0 comments

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Two decades ago, Business Week said today’s guest “may be the ultimate entrepreneur for the Information Age,” because he’s as focused on spreading ideas as the ideas themselves.

He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.”

He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” His newest book, “This Is Marketing” was released this month.

He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame earlier this year.

Please join me in welcoming Seth Godin.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • his thoughts on leadership: “Leadership is earning the trust to have people hear and believe you and the discernment to differentiate between the people who want to go there and those who don’t.”
  • how he learned to accept loss, discovered he is not good at getting elected, and ultimately learned how to be a great leader.
  • his belief that true marketers learn how to identify things that need to change in the world, come up with a solution to make change happen, and find the people who need that change.
  • his thoughts about how school has been designed to raise kids to be compliant, and the importance of parents to use the time with their kids to help give them the future skills they need.
  • how he does not view himself as a great writer. Instead, he has written over 7,000 blogs and 120 books because he learned to speak more clearly and to write what he was going to say.
  • his marketing strategy that asks “who’s it for and what’s it for?”
  • what status roles are and how important they have been in his life.
  • how he keeps a generous abundance mindset and thinks “how do I give them the most that I can?” instead of “how do I get the most out of them?”
  • his thoughts about “tit for tat” mindsets and networking with other people.
  • his mindset about people taking his ideas and running with them, and how it makes him happy to see people use his ideas to create positive change in the world.

Links

Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.”

Books mentioned in this episode:

Other resources:

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Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)? The next cohort for The M.O.R.E. Program for Entrepreneurial Women begins in January 2019.

  • You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you're running out of time.
  • The reason options are overwhelming is that you're looking at them as a series of disconnected steps when — to make the most of your time — you need a strategy that connects only the most important and highest impact ones.
  • Why? Because you know it's true that if you try to do everything, you will accomplish nothing. Which means, to achieve your goal, you have to invest in a strategy to put time on your side.
  • How? This program will help you find the clarity to determine what is the right next step for your business. A book? A podcast? An online course? Masterminds? Speaking on bigger stages?
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  • Read about this program and then schedule a complimentary 60-minute session to see if it's a good fit. www.robbiesamuels.com/more

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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