Two decades ago, Business Week said today’s guest “may be the ultimate entrepreneur for the Information Age,” because he’s as focused on spreading ideas as the ideas themselves.
He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.”
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” His newest book, “This Is Marketing” was released this month.
He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame earlier this year.
Please join me in welcoming Seth Godin.
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In this episode we discuss:
- his thoughts on leadership: “Leadership is earning the trust to have people hear and believe you and the discernment to differentiate between the people who want to go there and those who don’t.”
- how he learned to accept loss, discovered he is not good at getting elected, and ultimately learned how to be a great leader.
- his belief that true marketers learn how to identify things that need to change in the world, come up with a solution to make change happen, and find the people who need that change.
- his thoughts about how school has been designed to raise kids to be compliant, and the importance of parents to use the time with their kids to help give them the future skills they need.
- how he does not view himself as a great writer. Instead, he has written over 7,000 blogs and 120 books because he learned to speak more clearly and to write what he was going to say.
- his marketing strategy that asks “who’s it for and what’s it for?”
- what status roles are and how important they have been in his life.
- how he keeps a generous abundance mindset and thinks “how do I give them the most that I can?” instead of “how do I get the most out of them?”
- his thoughts about “tit for tat” mindsets and networking with other people.
- his mindset about people taking his ideas and running with them, and how it makes him happy to see people use his ideas to create positive change in the world.
Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.”
Books mentioned in this episode:
- “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels
- “This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
- Seth’s written nearly 20 books. You’ll find them all, including “Linchpin,” “Tribes,” “The Dip,” “Purple Cow” at his Amazon Author Page.
- Listen to my interview with Dorie Clark.
- Learn more about The Marketing Seminar.
- Learn more about altMBA.
- Learn more about Danny Meyer.
- Learn more about Keytar Bear.
- Learn more about Jill Greenburg.
- Learn more about Marshall Ganz.
- Learn more about Fei Wu.
- Learn more about Adam Grant.
- Read Saul Alinsky’s “12 Rules for Radicals” and Seth’s article “Reversing Alinsky’s Rules.”
Thinking of hosting a podcast? Writing a book? Want to launch an Amazon bestseller? Ready to make the most of your next conference experience? Robbie offers several free Masterclasses on these topics. Each one of these Masterclass replays is over an hour-long and contain valuable takeaways to help you grow your business or in your career. Find all the free Masterclasses at www.robbiesamuels.com/masterclass.
Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)? The next cohort for The M.O.R.E. Program for Entrepreneurial Women begins in January 2019.
- You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you're running out of time.
- The reason options are overwhelming is that you're looking at them as a series of disconnected steps when — to make the most of your time — you need a strategy that connects only the most important and highest impact ones.
- Why? Because you know it's true that if you try to do everything, you will accomplish nothing. Which means, to achieve your goal, you have to invest in a strategy to put time on your side.
- How? This program will help you find the clarity to determine what is the right next step for your business. A book? A podcast? An online course? Masterminds? Speaking on bigger stages?
- Together we will design a 12-month Relationship-Based Business Plan that will allow you to stack your successes to create momentum and leverage your limited time.
- Read about this program and then schedule a complimentary 60-minute session to see if it's a good fit. www.robbiesamuels.com/more
- Connect with Robbie on LinkedIn
- @RobbieSamuels on Twitter and Instagram
- New to this website? Start here
- On the Schmooze podcast archive and show notes for recent episodes
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