Today’s guest helps leaders and teams become the best of who they are and what they do.

She is the founder and owner of Cognitas, an executive and team coaching firm. Her clients include premier brands such as Adobe, Netflix, PwC, Gap, Dropbox, Stripe, and numerous high-growth start-ups. She specializes in helping her clients lead and thrive in fast-paced, constantly changing, and uncertain environments.

Earlier in her career, she was a management consultant with PwC and led numerous teams and projects to help companies scale and implement large-scale strategic change. Following that, she held executive-level positions at both a digital marketing agency and a private equity firm.

In her coaching practice, she helps leaders and teams create adaptive solutions that address their most pressing challenges, enhance their effectiveness, and capitalize on opportunities.

She is a regular contributor to HBR, Fast Company, and Forbes, writing about leadership and strategies for high performance.

Please join me in welcoming Dina Denham Smith.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • her thoughts on leadership: “Leadership is a choice or a stance, not a title. Leaders inspire others to follow through free-will, not authority.”
  • her mentors throwing her to the “deep end” in her job and how that affected her leadership skills.
  • the lessons her dad has shared with her, including the power of purpose.
  • growing up at an all-boys boarding school where her parents taught.
  • how she chose her field in college and all the things she had considered being entrepreneurially-minded.
  • how an internship and experience at PwC led to a full-time offer.
  • her dedication for wanting to improve people’s experience at their jobs because they spend the majority of their time working.
  • her tips on equipping oneself with a toolbox to be the very best at anything.
  • how she nurtures and sustains the outer layers of her network.
  • why she feels networking is a loaded word and should be rebranded.


Other Resources

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Business Growth Strategy Coach

Robbie helps inspiring entrepreneurial women (and a few awesome men) in their 50s and beyond, engage their network so they can grow their impact and income by adding new revenue streams.


You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.

The reason options are overwhelming is that you’re looking at them as a series of disconnected steps when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.

You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.


As a relationship-based business growth strategist, Robbie will work with you one-on-one to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation, learning, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.

Have a project that you want feedback on or need assistance with a specific strategy? He offers half-day strategy sessions.

Already selling but feeling stuck around how to increase your revenue? Sign up for a one-day mastermind with fellow entrepreneurs to break through to the next level.

Ready to dig into your network to validate a solution you’ve been working on to see if you can build an audience for it before launching? Sign up for 12 Weeks to Create Your Irresistible Offer program.

Want accountability, support, and guidance as you implement your strategic plan? Learn more about his year-long Wake Up Your Network mastermind program.

These are not right for everyone; they're personalized offerings and are priced accordingly.


In his coaching work with entrepreneurs, his clients focus on the areas where they'd like to grow, which may include:

  • Creating a strong sales conversation framework
  • Building your referral network
  • Lead generation through a relationships
  • Growing your visibility in your industry
  • Increasing your ability to attract the right kind of clients
  • Identifying and launching a minimally viable offer
  • Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
  • Becoming a published author and marketing your book successfully
  • Improving your virtual presentation skills


Robbie is excited to support you in reaching or exceeding your goals.

Keynote Speaker

Interested in booking Robbie to speak? At you’ll find video clips and a description of his talks.

Watch his TEDx talk “Hate networking? Stop bageling and be the croissant!” at

Stay Connected

SIGN UP for his free weekly #NoMoreBadZoom Virtual Happy Hours –

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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