Today’s guest is on a mission to help small businesses and creative entrepreneurs tell better stories, find more customers, and create new revenue streams.

She helps small business owners craft video content to showcase their products and services and to grow their customer base with YouTube strategies designed to meet their business needs.

She left her job in marketing and advertising to build a company of her own. She is a bilingual podcaster (English and Mandarin Chinese), the creator of Feisworld Media (a monetized YouTube channel with 17K subscribers and over 50K views per month), Feisworld Podcast (with over 200K downloads worldwide), and Feisworld Documentary Series on Amazon Prime. She also teaches how to run better Zoom Meetings and Webinars and own and monetize content on YouTube via Feisworld Academy.

Dorie Clark has featured her in her best-selling book, “Entrepreneurial You” and Harvard Business Review.

Please join me in welcoming Fei Wu.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • her thoughts on leadership: “Leadership means kindness. It means empathy and the willingness to learn and to fail – to fail hard and get back up again.”
  • how she was the “creative director” for her friends growing up – including making Transformer costumes for her friends out of newspaper.
  • her dream to create her own private school with fantastic uniforms. This came out of her disappointment with how the schools did not teach everyone to be successful but instead focused on one bad grade setting the tone for the student’s future.
  • how she came to the United States right before her senior year of high school and the shift at such an important year, academically, for her.
  • the wonderful impact her mom has had on her being a successful artist in a world that did not support that dream.
  • the jobs she had to take in order to be sponsored and stay in the United States and how this helped her really start focusing on the teams supporting these very large brands like Tom Ford and Burberry.
  • the difference between active income streams vs. passive ones.
  • how she designed websites for clients and started her business while consulting for her firm.
  • the decision to launch her business as an LLC as a way to protect herself and her business.
  • her biggest challenge in running her business.
  • the myth of independence.
  • the importance of community.
  • how she nurtures and sustains the outer levels of her network, including the software she uses.


Books mentioned in this episode:

Other Resources

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Who is Robbie Samuels? 

🟧 I'm a multi-passionate entrepreneur. I geek out about community-building, relationship-building, thoughtfully designing space for a conversation, and anything about bringing people together to create connections. I believe quality engagement is about inclusion and belonging.

Depending on what caught your eye about my work, you may be surprised to discover that I do more than you were initially interested in.

What do I do?

🟧 As a business growth strategist, I coach entrepreneurial women in their 50s and beyond who are looking to grow their impact and income through new revenue streams by helping them grow their audience before they launch their product or service.

🟧 As a virtual event design consultant and executive Zoom producer, I help my clients reimagine their in-person events by utilizing all of the opportunities available through digital and analog tools. Rather than replicating the in-person event, we create a powerful virtual experience.

🟧 Before the pandemic, and again as in-person events return, I support organizations designing conferences that create opportunities for participant engagement so they can follow through on their networking intentions.

I've been producing events in one form or another since I was in college in the 90s and providing business growth strategy advice for nearly as long.

⭐ I published two books that have collectively received over 400 Amazon reviews,
⭐ I was invited to do a TEDx on my signature networking technique,
⭐ I have hosted a podcast since 2016,
⭐ when the pandemic shuttered in-person events, I swiftly reinvented myself resulting in a successful multi-six-figure business, and
⭐ my clients include Feeding America, the California WIC Association, and other national and statewide mission-driven organizations.


How can I help you?

Here are some of the ways my clients describe me…

✅ business growth strategy coach
✅ virtual event design consultant & strategist
✅ executive Zoom producer
✅ professional speaker
✅ emcee (virtual and in-person)
✅ podcast host
✅ author
✅ virtual presentation skills trainer

and I'm likely leaving something out…

Read my back story at

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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