Today’s guest believes you can achieve anything you want in life with the right strategy.

He went from being a person who was afraid of public speaking to becoming a certified Google Trainer and training 10,000 business owners. He is the CEO of Ajax Union, a company he started in January 2008 and grew to number 178 on the INC 500. Currently, his focus is supporting B2B companies with marketing funnels, sales enablement, and lead generation.

He is the author of 6 books, including “High Energy Networking: Get anything you want in life while building meaningful relationships that last a lifetime.”

Please join me in welcoming Joe Apfelbaum.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode, we discuss:

  • his thoughts on leadership: “Leadership is about taking responsibility. What you do, what you say, and how you behave matters.”
  • How he learned the balance of leading through coaching and action and listening to others and leading himself.
  • His most recent endeavor of becoming a poet.
  • His six little side hustles in his twenties were based on his curiosity and being obsessed with learning more and more things.
  • Not being able to go to college due to being part of a big family.
  • His love of building businesses and supporting other people. “The secret to living is giving, not waking and taking.”
  • His transparency through all his “side hustles” and businesses.
  • His first product which brought him recurring revenue and how that changed his life.
  • Why the equivalent of the original version of SEO is LinkedIn.
  • How he became a Google trainer and the journey to learn how to bust through his limited beliefs and understanding how his brain worked. This led to Joe developing himself.
  • The bad advice he received from a life insurance guy to spray and pray his business card at an NYC bar during a networking event.
  • How he nurtures and sustains his massive network.
  • What he’s looking forward to in 2023.


Books mentioned in this episode:

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Who is Robbie Samuels?

🟧 I'm a multi-passionate entrepreneur. I geek out about community-building, relationship-building, thoughtfully designing space for a conversation, and anything about bringing people together to create connections. I believe quality engagement is about inclusion and belonging.

Depending on what caught your eye about my work, you may be surprised to discover that I do more than you were initially interested in.

What do I do?

🟧 As a business growth strategist, I coach entrepreneurial women in their 50s and beyond who are looking to grow their impact and income through new revenue streams by helping them grow their audience before they launch their product or service.

🟧 As a virtual event design consultant and executive Zoom producer, I help my clients reimagine their in-person events by utilizing all of the opportunities available through digital and analog tools. Rather than replicating the in-person event, we create a powerful virtual experience.

🟧 Before the pandemic, and again as in-person events return, I support organizations designing conferences that create opportunities for participant engagement so they can follow through on their networking intentions.

I've been producing events in one form or another since I was in college in the 90s and providing business growth strategy advice for nearly as long.

⭐ I published two books that have collectively received over 400 Amazon reviews,
⭐ I was invited to do a TEDx on my signature networking technique,
⭐ I have hosted a podcast since 2016,
⭐ when the pandemic shuttered in-person events, I swiftly reinvented myself resulting in a successful multi-six-figure business, and
⭐ my clients include Feeding America, the California WIC Association, and other national and statewide mission-driven organizations.

How can I help you?

Here are some of the ways my clients describe me…

✅ business growth strategy coach
✅ virtual event design consultant & strategist
✅ executive Zoom producer
✅ professional speaker
✅ emcee (virtual and in-person)
✅ podcast host
✅ author
✅ virtual presentation skills trainer

and I'm likely leaving something out…

Read my back story at

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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