Today’s guest dreams of a world where email marketing is fun, and everybody wins.

She teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space and very soon created her own programs teaching business owners how to write story-powered emails and sell using the principles of persuasion.

For the last three years, she has been slowly dismantling her 7-figure boss-babe empire and unlearning the systems of influence and indoctrination that were taught to her as a new business owner. She is keenly aware of how the use of Cialdini's principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm and teaching sales strategies that leave space for conversation and critical thinking.

Please join me in welcoming Tarzan Kay.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • Her experience leading a mastermind and realizing she was not a leader. “I thought that I had a right to be leading these people. It was privilege.”
  • When she learned writing was going to be her future, so she went to music school, then law school.
  • The importance of really wanting something as the base momentum to achieving it.
  • Why she left school while on a trip to visit her sister in Australia.
  • The origin story of her business as a copywriter.
  • Her strategy about taking courses and enrolling in programs.
  • The importance of her early hire of her virtual assistant.
  • Why she talks to her virtual assistant before making a spending decision.
  • The concept of persuasion being weaponized as an online business owner.
  • Her laying off all her employees and only keeping her virtual assistant.
  • How she nurtures and sustains her network.


Other Resources

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Who is Robbie Samuels?

🟧 I'm a multi-passionate entrepreneur. I geek out about community-building, relationship-building, thoughtfully designing space for a conversation, and anything about bringing people together to create connections. I believe quality engagement is about inclusion and belonging.

Depending on what caught your eye about my work, you may be surprised to discover that I do more than you were initially interested in.

What do I do?

🟧 As a business growth strategist, I coach entrepreneurial women in their 50s and beyond who are looking to grow their impact and income through new revenue streams by helping them grow their audience before they launch their product or service.

🟧 As a virtual event design consultant and executive Zoom producer, I help my clients reimagine their in-person events by utilizing all of the opportunities available through digital and analog tools. Rather than replicating the in-person event, we create a powerful virtual experience.

🟧 Before the pandemic, and again as in-person events return, I support organizations designing conferences that create opportunities for participant engagement so they can follow through on their networking intentions.

I've been producing events in one form or another since I was in college in the 90s and providing business growth strategy advice for nearly as long.

⭐ I published two books that have collectively received over 400 Amazon reviews,
⭐ I was invited to do a TEDx on my signature networking technique,
⭐ I have hosted a podcast since 2016,
⭐ when the pandemic shuttered in-person events, I swiftly reinvented myself resulting in a successful multi-six-figure business, and
⭐ my clients include Feeding America, the California WIC Association, and other national and statewide mission-driven organizations.

How can I help you?

Here are some of the ways my clients describe me…

✅ business growth strategy coach
✅ virtual event design consultant & strategist
✅ executive Zoom producer
✅ professional speaker
✅ emcee (virtual and in-person)
✅ podcast host
✅ author
✅ virtual presentation skills trainer

and I'm likely leaving something out…

Read my back story at

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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