Today’s guest is an expert in developing relationships for strategic success.

He is the world's leading authority in maximizing customer loyalty through radical generosity. While becoming the #1 performer out of 1.5 million sales reps for one of the world's most recognizable brands, he developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm, Giftology, now help automate this process for individuals and organizations like UBS, Keller Williams, the Chicago Cubs, and Caesars Palace.

He is the author of “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” and has been featured in Fox News, Forbes, Fast Company, Inc., and New York Times.

Please join me in welcoming John Ruhlin.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • his thoughts on leadership: “Leadership starts with self-leadership. Leadership is creating the future for others.”
  • His goals of wanting to go to medical school and taking a sharp left into sales with Cutco Cutlery.
  • When he found his ability to influence others using sales.
  • His “typical” upbringing as a farm kid and how he achieved good grades in school.
  • His uncommon skill of being able to ask for help.
  • How he joined a country club in his early 20 “through the back door” and how that helped increase his Cutco sales.
  • The importance of leaning in and being open to new opportunities.
  • Why you should surround yourself with people that are not afraid to fail.
  • Why the things that were the most painful in his life were the most important to him.
  • How he started closing 9 out of 10 sales, and each sale provided him with 10-12 leads.
  • How he wowed CEOs and why he spent six months getting “punched in the face” to get there.
  • The importance of gifting the right gift, and how he got people to remember his name without using it.
  • How he nurtures and sustains his network.


Books mentioned in this episode:

Other Resources

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Who is Robbie Samuels?

🟧 I'm a multi-passionate entrepreneur. I geek out about community-building, relationship-building, thoughtfully designing space for a conversation, and anything about bringing people together to create connections. I believe quality engagement is about inclusion and belonging.

Depending on what caught your eye about my work, you may be surprised to discover that I do more than you were initially interested in.

What do I do?

🟧 As a business growth strategist, I coach entrepreneurial women in their 50s and beyond who are looking to grow their impact and income through new revenue streams by helping them grow their audience before they launch their product or service.

🟧 As a virtual event design consultant and executive Zoom producer, I help my clients reimagine their in-person events by utilizing all of the opportunities available through digital and analog tools. Rather than replicating the in-person event, we create a powerful virtual experience.

🟧 Before the pandemic, and again as in-person events return, I support organizations designing conferences that create opportunities for participant engagement so they can follow through on their networking intentions.

I've been producing events in one form or another since I was in college in the 90s and providing business growth strategy advice for nearly as long.

⭐ I published two books that have collectively received over 400 Amazon reviews,
⭐ I was invited to do a TEDx on my signature networking technique,
⭐ I have hosted a podcast since 2016,
⭐ when the pandemic shuttered in-person events, I swiftly reinvented myself resulting in a successful multi-six-figure business, and
⭐ my clients include Feeding America, the California WIC Association, and other national and statewide mission-driven organizations.

How can I help you?

Here are some of the ways my clients describe me…

✅ business growth strategy coach
✅ virtual event design consultant & strategist
✅ executive Zoom producer
✅ professional speaker
✅ emcee (virtual and in-person)
✅ podcast host
✅ author
✅ virtual presentation skills trainer

and I'm likely leaving something out…

Read my back story at

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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