Today’s guest is on a mission to make 10,000 friends.

He believes that every human interaction holds the potential to change your life, whether it's an open door or a change in perspective. That’s why he’s spending 1 hour, 1:1, with 10,000 different people to learn about their lives and see what comes of opening doors for no reason.

He’s met over 5,600 people across 90+ countries and spoken to corporations like Amazon and universities like Pepperdine. He's met with everyone from CEOs to celebrities to students to everyday people who've overcome extreme circumstances. He has been featured by press sources like the Kelly Clarkson Show and the TODAY Show and regularly shares his insights through podcasts and speaking gigs.

Please join me in welcoming Rob Lawless.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this week’s episode, Rob Lawless shares his extraordinary mission of meeting 10,000 people, highlighting the power of human connection, the importance of making others feel seen and heard, and the unexpected opportunities that arise when we open doors without a specific reason.

In this episode, we discuss the following:

💯 Rob's perspective on leadership emphasizes the importance of making others feel seen and heard, getting to know people, and gaining their buy-in.

💯 His experiences organizing events since high school, including blood drives and school tours, and the influence of a friend named Kurt on his ambitions and success.

💯 Rob's journey from his initial ambitions of becoming an NBA player to his first jobs and the experiences that shaped his future, including the influence of Penn State alums and his exploration of different career paths.

💯 His mission to meet 10,000 people, starting in 2015, and the monetization of his unique endeavor through sponsorships, media features, and partnerships, as well as his efforts to offer connection-based programs to his network and sustain relationships with the outer levels of his network.

Listen to this episode listen to this episode to unlock the secrets of human connection with Rob Lawless, as he embarks on his mission to meet 10,000 people and shares insights on making meaningful connections, opening doors, and discovering the potential that lies in every interaction.


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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 600 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content are at Launch Price – $2.99 ebook (reg. $9.99) thru 3/31. The paperback is also available.

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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