Today’s guest has guided hundreds of people toward making deeper connections, lasting impressions, and developing friendlier, more lucrative products and services.

For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.

She is the Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, the author of “The Coach Who Would Not Sell,” and the host of the podcast Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin.

Please join me in welcoming Annie P. Ruggles.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this week's On the Schmooze episode, Annie P. Ruggles shares her inspiring journey of embracing authenticity, overcoming resistance to sales, and helping others find better ways to grow their small businesses, emphasizing the importance of leadership, personal growth, and building meaningful connections.

In this episode, we discuss the following:

🎭 Her perspective on leadership as the willingness to go first and recognizing that one is not alone in the journey.

🎭 The influence of theater in shaping Annie's understanding of leadership and the realization that people can lead from behind.

🎭 The impact of growing up with a motivational speaker mother and the lessons Annie learned as a short, shy child.

🎭 Her journey from being a Marketing Assistant at a theater in Chicago to becoming a coach and helping others market themselves, highlighting the importance of networking, diversification, overcoming resistance to sales, and nurturing her network.

Listen to this episode to “sales into success” with Annie P. Ruggles' expert guidance on authentic marketing strategies, overcoming sales resistance, and building lucrative connections, all while leaving behind tacky self-promotion and sleazy sales techniques.


Books mentioned in this episode:

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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 600 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content are at Launch Price – $2.99 ebook (reg. $9.99) thru 3/31. The paperback is also available.

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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