Today’s guest shines bright like a diamond and helps her clients do the same.

Her approach is rooted in her Crystallization Process, a powerful method that enables thought leaders to draw out their unique brilliance and create one-of-a-kind visual brands. With her passion for helping thought leaders and experts crystallize their brands and businesses, she is a force to be reckoned with in the world of strategic branding and storytelling.

With over 20 years of consulting, marketing, and business management experience, she brings a wealth of strategic thinking, creativity, and foundational frameworks to her work. She has honed her expertise through senior management roles in marketing and product development for a Fortune 100 company and high-growth startups. As a former Community Builder and Head of Thought Leadership for an executive network, she understands the challenges of building a thriving business based on personal intellectual property and how to amplify it for maximum income and impact strategically.

She is also an author, keynote speaker, and emcee. Her books, including “Mindful Performance: How to Powerfully Impact Profitability, Productivity, and Purpose” and “Your Daily Dose of Mojo: 365 Days of Mindful Living and Working,” demonstrates her ability to artfully craft words that resonate with readers and deliver transformative insights.

Please join me in welcoming Theresa Rose.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

Theresa Rose shares her journey from marketing and business management to thought leadership and strategic branding, highlighting the transformative power of her Crystallization Process.

In this episode, we discuss the following:

💎 Crystallization Process: Theresa has developed a powerful method called the Crystallization Process, which helps thought leaders draw out their unique brilliance and create one-of-a-kind visual brands. This approach enables clients to showcase their expertise effectively and strategically.

💎 Versatile Expertise: With over 20 years of consulting, marketing, and business management experience, she brings a wealth of strategic thinking and creativity to her work. Her background includes senior management roles in marketing and product development for a Fortune 100 company and high-growth startups.

💎 Mindful Leadership: Theresa's thoughts on leadership emphasize the importance of showing up in mind, body, and spirit. This mindful approach to leadership is likely reflected in her brand strategy work and her ability to craft transformative insights through her books and speaking engagements.

💎 Life Journey and Transformation: From being inspired by her mother's determination as a single woman working as an ER surgical nurse and earning a pink Cadillac through direct sales to exploring various paths in sales, marketing, theater, and healing practices like Reiki, Theresa's life journey has been a series of transformations that have shaped her multifaceted career.

Listen to this episode and let Theresa Rose “rock your world” with her Crystallization Process, turning your branding into a sparkling success!


Books mentioned in this episode:

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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 600 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content are at Launch Price – $2.99 ebook (reg. $9.99) thru 3/31. The paperback is also available.

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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