Today’s guest knows that if you want to help people, they need to know you exist.

She’s a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to impact millions with their message.

Referred to as a powerhouse of publicity and marketing genius by Marie Forleo, NY Times bestselling author and the founder of B-School, she’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc. and land interviews on popular podcasts and national TV.

Her clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.

She has been featured in magazines and websites like Forbes, Fast Company, Inc., Business Insider, Entrepreneur, Success, and The Huffington Post. She has been a guest on podcasts like Entrepreneur On Fire, Smart Passive Income, and Mixergy.

Please join me in welcoming Selena Soo.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Explore how Selena Soo went from introverted implementer to powerhouse publicity strategist by offering valuable insights on leadership, growth, and impactful media presence.

In this milestone episode, we discuss:

📸 Publicity and Marketing Impact: Selena is a publicity and marketing strategist specializing in helping visionary entrepreneurs, experts, and authors amplify their message to reach a broader audience and make a significant impact.

📸 Industry Recognition and Results: Highly regarded by experts like Marie Forleo, Selena has a track record of assisting clients in securing features in major media outlets such as O, The Oprah Magazine, and Forbes, Inc., as well as guest appearances on popular podcasts and national TV. Her clients often achieve significant business growth, becoming industry leaders with substantial followings.

📸 Transformation through Challenges: Selena's journey involves embracing her identity as an introvert and highly sensitive person and how these aspects have positively influenced her life and business endeavors. Her experiences growing up in different cultures, dealing with quarter-life crises, and navigating her career shifts have shaped her empathetic approach.

📸 Leadership and Impact: Selena's view of leadership revolves around aligning values with actions and assisting others in achieving their goals. Her passion for helping others share valuable messages has led her to engage in meaningful connections through mentorship, podcasts, and media exposure–focusing on authentic engagement and growth.

Tune in to learn from Selena Soo and discover how to go from behind the scenes to the media scene, turning your introverted tendencies into an “extroverted” success story!


Books mentioned in this episode:

Other Resources

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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 600 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content are at Launch Price – $2.99 ebook (reg. $9.99) thru 3/31. The paperback is also available.

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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