Today’s guest is a true powerhouse of talents and expertise. She effortlessly blends her roles as a “word nerd” and a “data junkie” – a writer and a market researcher — to create meaningful impacts in the worlds of business and higher-education marketing.

With an unwavering focus on customer insights, she helps organizations make decisions grounded in data and designed for success. Her achievements include authoring Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business – a book for entrepreneurs and business leaders — and Commencement: The Beginning of a New Era in Higher Education – an unparalleled analysis of postsecondary education, featuring interviews with 125 college and university presidents, which Forbes called “the indispensable touchpoint of what’s being said … in higher education.”

She is the Founder and President of Silver Tree Communications, a pioneering institute that helps organizations gain a competitive edge through data-driven storytelling that translates into sustainable, profitable growth. She's a leading authority on gathering and interpreting customer insights and helping leaders and entire organizations communicate for connection and meaning. She’s a writer, a researcher, a brand expert, and a communications coach to the who’s who at prestigious institutions.

Her influence extends to top-50 research universities, law schools, medical schools, and Fortune 500 companies, where her expertise in higher education, healthcare, and professional services makes a significant impact.

Please join me in welcoming Kate Colbert.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Join us as Kate Colbert shares her journey from a voracious reader to a successful author, researcher, and communications expert, highlighting the power of data-driven storytelling and authentic leadership.

In this episode, we discuss:

🧠 Data-Driven Impact: Kate is a powerhouse in the realms of business and higher-education marketing, leveraging her expertise as a writer and market researcher to drive organizations towards success with a strong focus on customer insights.

🧠 Notable Achievements: She's authored books like “Think Like a Marketer” for business leaders and “Commencement,” a renowned analysis of higher education. Forbes even dubbed “Commencement” as indispensable in the world of higher education.

🧠 Data-Driven Storytelling: As the Founder and President of Silver Tree Communications, Kate empowers organizations with data-driven storytelling, helping them achieve sustainable growth. Her influence extends to various sectors, including higher education, healthcare, and professional services.

🧠 Leadership Journey: Kate's leadership journey is rooted in being genuine and humane. She emphasizes the importance of being liked and human in leadership roles, and her career has been a fascinating blend of writing, research, brand expertise, and coaching, impacting top-tier institutions and Fortune 500 companies alike.

Listen in to discover why Kate Colbert's storytelling prowess is a page-turner for success in business and leadership!


Books mentioned in this episode:

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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 650 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content (checklists, step-by-step guides, video tutorials, and more) are available at

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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