Today’s guest is a relationship strategist and speaker specializing in transformation, change management, and culture.

Her TEDx talk, “Why You Should Regularly Talk with Strangers,” champions the power of human connection and has been translated into 15 languages, demonstrating her global impact as a thought leader.

She takes a neuroscience-based approach, challenging others to embrace change, weaving together a tapestry of courage, vulnerability, and empathy. As a transformative advocate, her work is rooted in the belief, “You can't fix what you're not willing to face.”

Fun fact – she initiated the now standard practice of Starbucks writing drink orders on the cups. She shares that story in “The Performance Paradox,” a book written by Eduardo Briceño.

Please join me in welcoming Traca Savadogo.

Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration!

Tune in as we navigate Traca Savadogo's eclectic path from her entrepreneurial spirit to becoming a thought leader on the power of negotiation and human connection, and unpack her unique perspectives on personal growth, leadership, and nurturing networks.

In this episode, we discuss:

🔎 Entrepreneurial Adaptability: Traca's evolution from a corporate skeptic to a solo entrepreneur exemplifies her ability to pivot and adapt, leveraging her strong negotiation skills and startup mentality to succeed in her ventures.

🔎 Curiosity as a Catalyst: Her insatiable curiosity not only led to a transformative dinner with Anthony Bourdain but also fueled her unconventional career path, encompassing roles from leadership in college to creating impactful workshops based on her interviews with top negotiators.

🔎 Network Nurturing: With a focus on gratitude and personal touch, Traca cultivates her relationships through thoughtful gestures like handwritten notes and proactive outreach on social media, reinforcing the importance of reciprocity and connection across her wide network.

🔎 Change Agent Mindset: As a relationship strategist and speaker, she encourages embracing change and harnessing the power of human connection. Her neuroscience-driven approach seeks to initiate transformation, and her influence extends to widely adopted practices, such as her contribution to the Starbucks customer experience.

Hop on the bus of curiosity with our latest episode and witness Traca Savadogo negotiating wisdom that could raise your skillset higher than a startup's valuation in Silicon Valley! 🚌💼🚀

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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 650 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content (checklists, step-by-step guides, video tutorials, and more) are available at

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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