Robbie Samuels

Robbie Samuels has lectured at many leading educational institutions, including Harvard University, Brown University, Cornell University, and Northeastern University. He’s presented for Marriott International, the U.S. Embassy in Mexico, AmeriCorps, Hostelling International, Feeding America, and the California WIC Association.

He speaks on designing and executing engaging virtual events, virtual and in-person networking, personal branding, and relationship-based business growth strategies.

Known for sharing “small, big ideas” through an engaging and humorous presentation-style, Robbie’s audiences walk away ready to immediately apply simple strategies that have the power to inspire significant change.

Below are sample topics. Please feel free to contact us if you’d like to schedule a talk or discuss a customized presentation.

You can also view videos of his talks at www.youtube.com/robbiesamuels.

➡︎Low-Tech Solutions for Highly Engaging Zoom

When Covid-19 brought all in-person events to a screeching halt, events became synonymous with virtual events. You now have Zoom basics down. The problem is that basic skills are not enough to stand out as a top-notch virtual presenter.

You don't need a high-tech recording studio with a green screen, hair light (that's a real thing), and fancy software to level up your Zoom game. Focus on improving your technique rather than your technology. 

This training will help you design transformative, inclusive, and engaging online experiences. 

Your message may not be getting across if you are not providing a thoughtful participant experience design that focuses on intentional engagement. All too often, traditional event design, particularly in a virtual setting, benefits the loudest, most confident, and most experienced participants.

Robbie Samuels shares how to use the latest features and online facilitation techniques to structure your events, so everyone feels welcomed instead of merely invited. Using purpose-first design creates sessions that move participants from inspiration to action.

No more Zoom fatigue. No more death-by-Powerpoint.

If virtual programming is part of your business model, you cannot afford to use skills and settings stuck in 2020. Break away from the pack and learn to design engaging and productive virtual events.

Key Takeaways

  • Incorporate purpose-first design to create sessions with specific outcomes in mind.
  • Enhance virtual presentations by utilizing improved online facilitation techniques.
  • Create opportunities for ALL voices to be heard, not just the most privileged or experienced.
  • Design breakout rooms that foster intentional engagement.
  • Apply these online facilitation and event design concepts to any virtual platform.
Break Out of Boredom cover
Nonfiction Gold Winner Book Awards

Small List, Big Results has over 220 Amazon reviews

Croissants vs. Bagels has over 200 Amazon reviews

Don't Just Hit Publish, LAUNCH Your Book!

Congrats, you wrote a business book! You’ve been counting down to the day it publishes. Have you realized that publishing isn’t the final goal? 

Wouldn’t it be great if your network actually read your book and discovered how valuable your content is so they can buy from you and/or refer you? 

What’s your strategy to use this book to wake up and engage your network?

Today’s presenter, Robbie Samuels, designs book launches with the aim of getting 50+ Amazon reviews, but the real goal is to wake up and engage the author’s network to build a pipeline and drive referrals.

He says that a byproduct of a strong launch is reaching #1 Best Seller, but that’s not the goal. Being a #1 Best Seller or #1 New Release is a fleeting accomplishment, while Amazon reviews are social proof that stay on your book’s sales page.

Robbie has received over 200 reviews for each of his independently published books, which collectively reached #1 Best Seller in 29 categories across four countries.

Join this session to learn how Robbie has built large book launch teams filled with likely prospects and likely referral partners and nurtured team members through writing and posting an Amazon review.

He will cover four areas: timing, building a launch team, getting 50+ Amazon reviews, and designing a virtual book launch party.

By attending this session, you will learn to:

  • Differentiate between your book’s publish date and launch date and how that fits into your 8+ week launch timeline.
  • Identify likely prospects, referral partners, and fellow authors for your launch team – and what pitfalls to avoid.
  • Personalize outreach through an email nurture sequence that guides launch team members through each step of the process.
  • Design a virtual book launch party that builds momentum for the author’s next offer rather than focus on the author’s success.

From 2009-2020, this was Robbie’s signature talk…

Art of the Schmooze: Strategic, Effective, and Inclusive Networking

In response to our new reality, Robbie shifted to presenting a virtual program…

Redefining Networking: Strategies for Success in an Evolving Landscape

You already know that networking is a crucial part of building and growing your business or career, but your usual way of doing this was likely disrupted when the COVID-19 pandemic brought in-person networking events to a screeching halt. The good news is that virtual networking through video calls, social media, and virtual events has become more prevalent and has opened up new and innovative ways to build connections.

As the events industry recovers and travel becomes a part of our life once again, the benefits of virtual business networking shouldn’t be forgotten. How we meet new people and reconnect with colleagues may have changed, but why we connect is still the same. The key is to figure out how to weave these opportunities into our lives so we reap their benefits without overextending ourselves. 

This training will discuss the importance of networking within your company and industry to connect with potential clients, partners, and mentors. You will learn how to effectively identify and approach potential connections, communicate your value proposition, and build a long-lasting relationship. We will also cover best practices for in-person networking and virtual networking, including making the most of virtual events and video calls.

By the end of this training, you will learn how to:

  • Adapt to the changes in the networking landscape and leverage virtual networking opportunities to build connections and expand your reach. 

  • Use micro-adjustments to enhance in-person networking opportunities.

  • Leverage your existing network to identify prospective clients and career opportunities.

    Are you looking for a presentation to prepare your participants to maximize IN-PERSON networking opportunities at your conference? 

    Based on content from his first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” Art of the Schmooze is available virtually or in-person. (Ask about Robbie hosting your First-Timers Orientation and/or morning kick-off networking sessions.) Here is the description:

    Whether you’re an introvert or extrovert, we’re all a bit out of practice when it comes to networking in person. Maybe you’ve always felt awkward at in-person networking events and uncomfortable making new connections. Or maybe you’re the extrovert who attended every activity and was the last one to leave – but you never felt like you met the right people.

    During this session, first and second-time Influence participants will get tips to help them navigate those vibrant, chaotic hallways and receptions when they don’t know many (or any) other participants. You’ll learn strategies to leverage breakout sessions to meet like-minded colleagues. 

    If it’s your 23rd time attending (or even just your third time), then consider yourself a co-host and attend this session to learn specific ways to welcome new members. Your warm greeting and friendly smile may be what makes the overwhelm of being at Influence for the first or second time easier to bear. 

    Your association is strong because of our members. If a new member attends your event and doesn’t “find their people,” they are much less likely to attend a second time. If they give the event another try and still find themselves lunching alone, you may lose them for good. If you welcome them and help them find great connections… Who knows? They could be a future chapter president.


    • Learn the best opening line to start a conversation
    • Identify how to take advantage of small networking opportunities at events
    • Adapt your body language to increase approachability and ease of navigation in the room
    • Apply graceful exit strategies that continue to build the relationship
    • Strategies to follow through with your networking intentions


    As an event design consultant, Robbie is available to help speakers create powerful sessions based on purpose-first design and with a focus on engagement.

    ➡︎ How to build an audience BEFORE selling anything

    What's the one thing you need to have a successful business? To be busy? To have a lot of expenses? A website? Expensive software? An email list? Nope. There is just ONE THING you need to be a successful business. A product or service that sells.

    If it feels like you’ve been banging your head against a brick wall trying to sell a product or service, it’s time to try something new. Stop guessing what people want to buy from you. Create exactly what your prospects know they need AND help them realize there is an even bigger problem that is getting in their way of success. How do you do that? The answer is simpler than you think. You do it by asking your likely prospects.

    Join networking expert and business growth strategy coach Robbie Samuels, as he shares how to identify likely prospects from within the list of people who already know, like, and trust you: your network. Conducting research calls with these likely prospects will save you time, money, and energy because you will know EXACTLY what they need and can create a product or service that fills that need.

    By attending you will learn how to:

    • create a list of likely prospects who know, like, and trust you
    • reconnect with those folks even if it's been years
    • discover the exact problem prospects are trying to solve
    • build a referral network that will help you promote your offer

    You will also be given access to The Big Results Toolkit which contains several resources to help you implement the strategies in Robbie's bestselling book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List.” This book has received over 200 Amazon reviews, ranked at #4201 of all US Kindle, reached #1 in eight paid categories (including two Canadian and one Australian), and was the #1 New Release in five categories (including Women & Business).

    ➡︎ INTERVIEW TOPIC: No Room for Bad Zoom

    Participants were forgiving when the pandemic began and events quickly shifted online, but now they realize that “bad Zoom” is the cause of their “Zoom fatigue.” It’s time to think differently. Instead of trying to replicate in-person events, let’s reimagine them to meet the needs of participants. We invited Robbie Samuels to share his personal evolution from speaking on stage to online. He’s a virtual event design consultant and executive Zoom producer who has hosted or presented at well over 100 virtual events, including a weekly #NoMoreBadZoom Virtual Happy Hour he’s hosted since March 13, 2020. He is also the author of three books, including “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events.”

    He will share:

    • The ingredients and skills necessary for designing an engaging online experience.
    • The importance of identifying the purpose of your event.
    • What it means to think cinematic rather than theatrical.
    • Why it is important to get 5% better every time you host or present an online event.

    This interview could include networking breakout sessions emceed by Robbie.

    ➡︎ INTERVIEW TOPIC: How do you turn great ideas into sales? Relationships are the answer.

    Ever get a great idea for a new product or service? Was your next thought to set up a website, pay for an online course platform, and/or set up Facebook ads? Sloooowwww down. Before you spend money, time, and effort trying to sell something, figure out whether there is an audience for it. How? By leaning into your network. Those relationships will help you determine whether your idea is sound or a waste of time. You may even discover new and even better opportunities. Join us to find out how to build an audience before trying to sell anything. You'll learn a repeatable process to help discover likely prospects from within your existing network and co-create a pilot for your next offer through research calls.
    Small List Big Results book cover

    Since 2009, Robbie has presented on the topic of strategic and inclusive networking. He was invited to share his “croissants vs. bagels” concept as a TEDx:

    We’ve all gone to events where we felt out of place or excluded – whether it’s a junior high dance, a business conference, or a party where we didn’t know anyone. As a transgender man, Robbie Samuels knows what it feels like to wonder if he fits in or belongs. Observing the dynamics of groups, he noticed that small changes in body language can lead to outsiders feeling welcomed – or pushed aside. To share this idea, he created “croissants vs. bagels,” a simple concept to help anyone take action to make their business, school, or community more welcoming. In his TEDx talk, he shares this sticky concept and explains how simple, small gestures can mean all the difference for anyone who has ever felt a little bit like an outsider – which is all of us.

    Hire Robbie to Emcee and DJ a Social!

    Are you looking for a creative way to engage your members? Want to give them opportunities to get to know each other beyond what is written on their business cards? Robbie masterfully facilitates a 60-90 minute virtual networking social. These can be member engagement events, volunteer appreciation parties, staff socials, or holiday parties. Robbie will bring energy and excitement to your next event as the emcee/event host.