by Robbie Samuels | Sep 8, 2026 | Networking, Podcast, Professional Development
One of the biggest mistakes I see authors make has nothing to do with their book. It has to do with who they invite to support it. When most authors hear the phrase “launch team,” they immediately think of friends and family. They put together a list of 20 or 30...
by Robbie Samuels | Sep 1, 2026 | Networking, Podcast, Professional Development
You've probably heard that you need to solve a problem for your readers. That's good advice. But here's the question I wish more aspiring authors would ask before they start writing. Does your ideal reader know they have that problem? Some problems are obvious. Others...
by Robbie Samuels | Aug 25, 2026 | Networking, Podcast, Professional Development
“Build it, and they will come” is a terrible strategy for writing a business book. Too many entrepreneurs assume that once their book is published, readers will somehow discover it, recommend it, and start reaching out to become clients. But books rarely create...
by Robbie Samuels | Aug 18, 2026 | Networking, Podcast, Professional Development
You’ve been thinking about writing a book. Maybe you’ve started collecting ideas, blocked time on your calendar to begin, or even outlined a few chapters. But before you invest hundreds of hours writing, editing, and publishing, there’s one question that deserves your...
by Robbie Samuels | Jul 21, 2026 | Networking, Podcast, Professional Development
What can a book do after it’s published, especially if you want it to create more visibility and credibility for your work? Today’s guest helps authors think more strategically about that next chapter. She works with fiction and nonfiction authors at every stage, from...