by Robbie Samuels | Sep 1, 2026 | Networking, Podcast, Professional Development
You've probably heard that you need to solve a problem for your readers. That's good advice. But here's the question I wish more aspiring authors would ask before they start writing. Does your ideal reader know they have that problem? Some problems are obvious. Others...
by Robbie Samuels | Aug 18, 2026 | Networking, Podcast, Professional Development
You’ve been thinking about writing a book. Maybe you’ve started collecting ideas, blocked time on your calendar to begin, or even outlined a few chapters. But before you invest hundreds of hours writing, editing, and publishing, there’s one question that deserves your...
by Robbie Samuels | Feb 24, 2026 | Networking, Podcast, Professional Development
Today's guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he's developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what...
by Robbie Samuels | Dec 16, 2025 | Networking, Podcast, Professional Development
Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn’t about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have...
by Robbie Samuels | Nov 4, 2025 | Networking, Podcast, Professional Development
Publishing a book is exciting—but without a clear strategy, it’s easy to waste time and money on tactics that don’t deliver. I’ve seen authors spend thousands on marketing tools or consultants without first identifying their goals, audience, or messaging. The result?...