HUB 493: AUTHOR INTERVIEW – Barry LaBov
Today's guest has spent over four decades mastering the art and science of differentiation. As the founder and CEO of LABOV Marketing Communications and Training, he's developed a proprietary Brand Re-Engineering process that helps leaders discover and maximize what...
HUB 485: AUTHOR PANEL – Carlo Mahfouz and Michelle Tillis Lederman
Yet again, I helped one of my clients have the lightbulb moment that publishing a book isn’t about selling copies. The benefit of a book is how it opens doors. The moment your book hits the world, it becomes a beacon, drawing opportunities you might never have...
HUB 483: AUTHOR PANEL – Dan Gingiss and Marcia Dawood
So, your book is out in the world. Are you wondering, “Now what?” That post-launch lull can feel disorienting (I should know, I’m in it right now!). You’ve poured so much into it, but if you don’t have a next step, it’s easy for momentum to fade fast. At the Biz Book...
HUB 479: AUTHOR PANEL – Jacqueline Kucera and Marcey Rader
Publishing a book is exciting—but without a clear strategy, it’s easy to waste time and money on tactics that don’t deliver. I’ve seen authors spend thousands on marketing tools or consultants without first identifying their goals, audience, or messaging. The result?...Guest Expert Appearances
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