by Robbie Samuels | Sep 8, 2026 | Networking, Podcast, Professional Development
One of the biggest mistakes I see authors make has nothing to do with their book. It has to do with who they invite to support it. When most authors hear the phrase “launch team,” they immediately think of friends and family. They put together a list of 20 or 30...
by Robbie Samuels | Sep 1, 2026 | Networking, Podcast, Professional Development
You've probably heard that you need to solve a problem for your readers. That's good advice. But here's the question I wish more aspiring authors would ask before they start writing. Does your ideal reader know they have that problem? Some problems are obvious. Others...
by Robbie Samuels | Aug 18, 2026 | Networking, Podcast, Professional Development
You’ve been thinking about writing a book. Maybe you’ve started collecting ideas, blocked time on your calendar to begin, or even outlined a few chapters. But before you invest hundreds of hours writing, editing, and publishing, there’s one question that deserves your...
by Robbie Samuels | Jul 14, 2026 | Networking, Podcast, Professional Development
You can write a great book, have a strong message, and still struggle to gain traction after publication. Why? Too many authors treat their launch as a marketing event instead of a relationship-building opportunity. That’s where a launch team changes everything. A...
by Robbie Samuels | Mar 3, 2026 | Networking, Podcast, Professional Development
You wrote the book. You poured your expertise, your stories, and your strategy into every chapter. Now it’s published—and while that’s a huge accomplishment, it’s not the end of the journey. It’s the beginning of your book’s real impact. Because a book on its own...