by Robbie Samuels | Sep 8, 2026 | Networking, Podcast, Professional Development
One of the biggest mistakes I see authors make has nothing to do with their book. It has to do with who they invite to support it. When most authors hear the phrase “launch team,” they immediately think of friends and family. They put together a list of 20 or 30...
by Robbie Samuels | Aug 25, 2026 | Networking, Podcast, Professional Development
“Build it, and they will come” is a terrible strategy for writing a business book. Too many entrepreneurs assume that once their book is published, readers will somehow discover it, recommend it, and start reaching out to become clients. But books rarely create...
by Robbie Samuels | Jun 16, 2026 | Networking, Podcast, Professional Development
You’re thinking about writing a book. You’ve got an idea, a message you care about, and a sense that becoming an author will elevate your credibility. But here’s a question worth asking before you start writing. Will this book actually create opportunities for your...
by Robbie Samuels | May 12, 2026 | Networking, Podcast, Professional Development
You’ve written your book, finished the edits, and published. But now what? Too many authors assume the hard part is over once the book is available. Without a clear launch strategy, they end up with a product but no plan. No reviews, no visibility, no path for turning...
by Robbie Samuels | May 5, 2026 | Networking, Podcast, Professional Development
One of the smartest moves you can make as an author or speaker is to surround yourself with others who are walking a similar path. Whether you’re planning a book, growing your platform, or refining your message, there’s real value in connecting with people who get...