Many entrepreneurial authors feel uncomfortable promoting themselves.
They worry about sounding salesy. They do not want to overwhelm their audience. And for some, the idea of repeatedly talking about their book feels exhausting or even inauthentic.
So they stay quiet.
But the challenge is this: if people do not know about your book, they cannot benefit from it.
The good news is that promotion does not have to feel pushy.
One of the easiest ways to market your book is to do it alongside other authors. When authors collaborate, share audiences, and support each other’s visibility, promotion starts to feel more like a community and less like self-promotion.
That’s one of the reasons I created the Kindle Flash Sale. It brings together entrepreneurial authors who cross-promote each other’s books during a coordinated campaign, helping everyone expand their reach, build momentum, and connect with new readers.
If promoting your book feels uncomfortable, or if you would rather market your book as part of a collaborative community instead of trying to do it all alone, learn more about the next Kindle Flash Sale at www.KindleFlashSale.com.
And now, let’s meet today’s panelists.
Bill Miller wrote “The Rookie CEO, You Can't Make This Stuff Up! Learn How 9 Rookie CEOs Got There, Executed, Created Their Stories and Led!”, a leadership book that shares real stories from first-time CEOs and the lessons they learned while stepping into the top role, making decisions under pressure, and leading through uncertainty.
Dr. Kate Vawter wrote “Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Deliver Results,” a practical management guide that helps leaders strengthen trust, improve team relationships, and create the conditions for better performance and loyalty.
Judi Lawrence wrote “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent,” a specialized business guide that helps notaries and entrepreneurs understand apostille work, build confidence, and grow a profitable service-based business.
Please join me in welcoming Bill, Kate, and Judi.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Shorten The Learning Curve: Books can help readers avoid mistakes the author already learned the hard way.
🟠 Define A Healthy Standard: A leadership book can show readers what better management and workplace support look like.
🟠 Build Around The Book: Lead magnets, services, webinars, podcasts, and speaking can turn a book into an ecosystem.
🟠 Learn From Author Communities: Coaches, mentors, and peer groups can reveal the publishing steps first-time authors cannot see yet.
🟠 Write For One Person: A focused reader makes the book stronger, even when not every review is glowing.
Why listen to this episode? You’ll hear practical author journey lessons about writing, launching, collaboration, and using a book to build credibility, relationships, and business opportunities over time.
📚🌐 🔗 Find episode 516 wherever you listen to podcasts or at www.BizBookPubHub .com.
Links for Bill Miller
- LinkedIn, Instagram, and YouTube
- https://beelinebill.com
- https://linktr.ee/beelinebill
- “The Rookie CEO, You Can't Make This Stuff Up!: Learn How 9 Rookie CEOs Got There, Executed, Created Their Stories and Led!”
Links for Kate Vawter
- www.ascentsolutions.net
- www.betterbossblueprint.com/toolkit
- “Better Boss Blueprint: How Great Managers Build Trust, Inspire Loyalty, and Deliver Results”
Links for Judi Lawrence
- LinkedIn, Instagram, and YouTube
- www.lawrenceinstitutefornotaries.com
- “Your Passport to Apostilles: 116 Tips to Build a Thriving Business as an Apostille Agent”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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