One of the biggest mistakes I see authors make has nothing to do with their book. It has to do with who they invite to support it.
When most authors hear the phrase “launch team,” they immediately think of friends and family. They put together a list of 20 or 30 people who love them and are happy to cheer them on.
If that’s your entire launch team, you’re missing a huge opportunity. You may also send Amazon mixed signals if the people buying and reviewing your book are not the readers it was written for.
A book launch is one of the few times in your business when you have a compelling reason to reconnect with people in your network. Your launch team should include likely prospects, referral partners, colleagues, podcast hosts, and others who would benefit from your book’s message or know someone who would.
If someone joins your launch team, they’re raising their hand to spend time with you over several weeks. They’re reading your book, attending your private launch team training, and engaging with your content. Those touchpoints can lead to conversations and opportunities long after launch day.
Your goal isn’t simply to collect Amazon reviews. It’s to use your book launch as a business development strategy.
That’s why I recommend building a launch team that’s about three times larger than your Amazon review goal and thinking carefully about who belongs on that list.
If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Daniel Brewer wrote “The Book of Customer Service: A No-Nonsense Guide to Earning Trust and Keeping Customers Coming Back,” a straightforward business book that shows organizations how to build customer loyalty by delivering exceptional service.
Melissa Dinwiddie wrote “Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What's Next,” a hands-on guide that helps leaders foster creativity and innovation through small, practical experiments that make it easier for teams to generate and act on new ideas.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Learn From Book One: A first book can reveal what support, planning, and marketing you need next time.
🟠 Connect The Book To Speaking: Training, keynotes, and private workshops can give the book a clear business role.
🟠 Use Bonus Content Wisely: Videos, PDFs, and exercises help readers apply the book after they finish reading.
🟠 Build Review Credibility: Written reviews help a book look trustworthy and show that readers engaged with the ideas.
🟠 Let Collaboration Create Connections: Author communities can lead to referrals, partnerships, book swaps, and real-world opportunities.
Links for Daniel Brewer
- www.CustServGuru.com
- “The Book of Customer Service: A No-Nonsense Guide to Earning Trust and Keeping Customers Coming Back”
Links for Melissa Dinwiddie
- LinkedIn and YouTube
- www.MelissaDinwiddie.com
- “Innovation at Work: 52 Micro-Experiments for Brave Leaders Who Want to Unstick Teams, Spark Ideas, and Build What’s Next”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
