What would you rather have: a bestseller screenshot or three conversations with ideal prospects?
As an entrepreneurial author, I’d take the conversations.
There’s nothing wrong with wanting your book to become an Amazon bestseller. It feels good. It gives you something to celebrate and share. But if you wrote your book to grow your business, bestseller status shouldn’t be the only way you measure success.
I’d rather know that your launch reconnected you with a former colleague who now wants to introduce you to a potential client. Or that someone on your launch team invited you to speak. Or that a reader reached out because your book helped them realize you’re exactly the person they need to hire.
Those outcomes may never show up on an Amazon bestseller list, but they can have a much bigger impact on your business.
That’s why I encourage authors to think about what they actually want their book to accomplish before they plan the launch. Once you know the business outcomes you’re working toward, you can build a launch strategy designed to create them.
If you’d like help creating a launch strategy that generates reviews and creates a pipeline from your book to your business, schedule a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com.
And now, let’s meet today’s panelists.
Kim Groshek wrote “Master How to Write a Tiny Book: Written as a Tiny Book,” a short book that demonstrates its own approach while showing aspiring authors how to turn an idea into a focused, manageable book.
Mitch Weisburgh wrote “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success,” a guide to recognizing the mental patterns that can get in our way and learning how to shift those patterns to improve happiness and success.
Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!
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In this episode, we discuss the following:
🟠 Write For One Reader: A focused reader helps shape the structure, examples, and learning experience.
🟠 Practice What You Teach: A practical book can demonstrate its own method while teaching the reader.
🟠 Help Readers Shift: Strong feedback comes when people apply the book and see real change.
🟠 Use AI For Research: AI can help organize examples and options without replacing the author’s voice.
🟠 Protect Writing Time: Dedicated writing blocks keep a book moving even when other projects compete for attention.
🟠 Connect The Bigger Story: A book works better when it fits into the author’s broader mission, courses, and offers.
Links for Kim Groshek
- LinkedIn, Instagram, and YouTube.
- https://kimgroshek.com
- “Master How to Write a Tiny Book: Written as a Tiny Book”
- 70+ books written by Kim: https://kimgroshek.com/clarity-library
Links for Mitch Weisburgh
- LinkedIn and YouTube.
- https://www.mindshiftingwithmitch.com
- “MindShifting: Stop Your Brain From Sabotaging Your Happiness and Success”
Robbie’s Resources
- Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com
- Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com
- Join the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com
Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.
Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
Stay Connected
WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com
How can Robbie Samuels help you?
Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.
He coaches business authors to:
- Build launch teams filled with prospects and referral partners
- Generate 50+ Amazon reviews during a strategic soft launch window
- Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships
Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.
Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com
To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com
Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.
Bonus resources for Robbie’s books:
- “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue”
www.BookLaunchBrainstorm.com - “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events”
www.BreakOutofBoredom.com - “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List”
www.SmallListBigResults.com - “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences”
www.CroissantsvsBagels.com
Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.
Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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