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HUB 512: AUTHOR PANEL – Angie Callen and Renee Rubin Ross

by Robbie Samuels | Jul 7, 2026 | Networking, Podcast, Professional Development | 0 comments

HUB 512: AUTHOR PANEL - Angie Callen and Renee Rubin Ross

You’ve got a great book idea. You know your content is strong, your message matters, and you’re confident people will benefit from it.

So you write the book, publish it, and wait.

And wait.

Many entrepreneurial authors fall into the “build it, and they will come” mindset. They believe that if the book is good enough, readers will find it, share it, and create momentum on their behalf.

But that’s not how it works.

Books do not create visibility on their own. They need a strategy behind them. A plan to reach the right readers, engage your network, and create conversations that lead to opportunities.

Before you start writing, it’s important to think about how your book will actually get into people’s hands and how it will connect back to your business.

That’s where the Author ROI Lab comes in. It helps entrepreneurs think strategically about their book before they invest months of effort, so they can create something that not only gets written but also delivers results.

If you want to make sure your book doesn’t sit quietly after it’s published, visit www.BookLaunchBrainstorm.com and schedule a complimentary 30-minute book launch brainstorming session.

Now, let’s meet this week’s author panel.

Angie Callen wrote “Scary Good: Discovering Life Beyond the Sunday Scaries,” an empowering guide that helps professionals move beyond burnout and anxiety to build careers and lives that feel aligned, fulfilling, and sustainable.

Renee Rubin Ross wrote “Inclusive Strategic Planning for Nonprofits: A Five-Step Process to Expand Energy, Alignment, and Opportunity,” a practical guide that helps nonprofit leaders engage stakeholders, align priorities, and create strategic plans that are both inclusive and actionable.

Would you please leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each one. Thanks for the inspiration!

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In this episode, we discuss the following:

🟠 Know The Core Reader: A clear picture of who needs the book helps shape what stays in and what gets cut.

🟠 Don’t Cram Everything: Releasing two strong books is better than trying to write the definitive book.

🟠 Write From Real Content: Blog posts and ongoing writing can become raw material you shape into a book.

🟠 Get Feedback Early: Early readers help you tighten the framing before you finalize the manuscript.

🟠 Never Too Early: Start building your launch team while writing the book.

Links for Angie Callen

Links for Renee Rubin Ross

Robbie’s Resources

  • Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Stay Connected

WANT TO CHAT? [email protected] | 617-600-8240 | www.robbiesamuels.com

How can Robbie Samuels help you?

Robbie Samuels is a book launch strategist who helps entrepreneurs turn their books into revenue-generating business assets, not passion projects that stall after publication.

He coaches business authors to:

  • Build launch teams filled with prospects and referral partners
  • Generate 50+ Amazon reviews during a strategic soft launch window
  • Use their book to spark meaningful conversations that lead to clients, speaking opportunities, and partnerships

Robbie is an award-winning author of four books, including “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue.” His books have received over 900 Amazon reviews and reached #1 Best Seller status in 37 categories across the U.S., U.K., Canada, and Australia.

Ready to connect your book to your business? Whether you’re just getting started writing, you’re ready to publish, or you’ve already published, you’re invited to schedule a complimentary 30-minute book launch brainstorming session with Robbie at:
www.BookLaunchBrainstorm.com

To help you find the resources you need to successfully navigate your author journey, Robbie has created several author resources. He curates a trusted ecosystem of experts who support entrepreneurs through writing, editing, publishing, launching, and marketing. The Hub also includes free author resources, virtual networking events, and podcast episodes focused on making books work harder for your business. Find all of this at www.BizBookPubHub.com

Robbie is also a professional speaker and TEDx speaker whose work has been featured by NPR, Harvard Business Review, Forbes, and Inc. His talks and coaching focus on networking, launch strategy, audience building, and using relationships to support sustainable business growth.

Bonus resources for Robbie’s books:

Robbie is always open to being a podcast guest and especially loves conversations focused on books, launches, and how authors can turn readers into long-term business relationships.

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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