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Today’s guest is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value.
In 2009, she founded the Twitter App Store oneforty.com, bringing order to the chaos of Twitter’s nascent app ecosystem. Just two years later, she sold it to HubSpot where she worked for many years on influencer relations and the INBOUND event.
As an Inbound Marketing Evangelist, she has shown companies how to grow by helping people buy instead of cramming marketing messages down their throats.
She is a professional speaker, lead author of “Twitter for Dummies,” and was one of the first to evangelize Twitter’s significance for business, culture, and beyond. She has lectured at Harvard Business School and MIT Sloan School of Management, has been quoted in dozens of national publications, and raised $25,000 for Charity: Water in December 2008 in the first-ever “donate by tweeting” charity campaign.
Building on her environmental science and policy degree, she founded the Enough Company to explain and evangelize market-driven shifts that can bring speed and scale to the climate crisis fight.
Please join me in welcoming Laura Fitton aka @Pistachio.
Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!
In this episode we discuss:
- her thoughts on leadership: “Leadership is discovering what unique perspective you have that resonates with other people. It is also about being in the right place at the right time, with the ability to speak up.”
- how she associates leadership with when ideas are propagated in the world.
- her experiences with being bullied and how she sees empowerment in it now.
- how active blogging gave her recognition in the tech and marketing world and how that led to her sharing of Twitter’s business value with some of the top names in the marketing world.
- her experience at Hubspot and with Inbound.
- the throughline of environmental activism in her career.
- Laura Fitton on LinkedIn and Twitter.
Books mentioned in this episode:
- “Twitter for Dummies” by Laura Fitton, Anum Hussain, and Brittany Leaning
- Learn more about Carl Sagan.
- Listen to my interview with Seth Godin.
- Learn more about Guy Kawasaki.
- Learn more about Jason Jacobs and his My Climate Journey podcast.
- Learn more about Jason Calacanis.
- Listen to my interview with Jordan Harbinger.
Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategist who has been recognized as a “networking expert” by Inc., Forbes, Harvard Business Review Ascend and Lifehacker. He helps event organizers and associations inspire life-long membership by creating welcoming and inclusive participant experiences.
He is the author of the best-selling business book Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences and has been profiled in the Harvard Business Review, Forbes, and Fast Company. He writes for Harvard Business Review Ascend. His clients include associations and corporations including Marriott, AmeriCorps, Hostelling International, and General Assembly.
He has been featured in several books including Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark and The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact by Michelle Tillis Lederman. He has guest lectured at many leading educational institutions including Harvard University, Brown University, Cornell University, Brandeis University, and Northeastern University.
Robbie is the host of On the Schmooze podcast which features his networking strategies and talented professionals sharing untold stories of leadership and networking. Watch his TEDx “Hate networking? Stop bageling and be the croissant!” at www.robbiesamuels.com/TEDx.
Interested in booking Robbie to speak? At www.robbiesamuels.com/speaking you'll find video clips and a description of his signature session, Art of the Schmooze.
Call 617-600-8240 to speak directly with Robbie.
Relationship-Based Business Strategist
Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)?
- You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you're running out of time.
- The reason options are overwhelming is that you're looking at them as a series of disconnected steps when — to make the most of your time — you need a strategy that connects only the most important and highest impact ones.
- Why? Because you know it's true that if you try to do everything, you will accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.
- How? This program will help you find the clarity to determine what is the right next step for your business. A book? A podcast? An online course? Masterminds? Speaking on bigger stages?
- Together we will design a 12-month Relationship-Based Business Plan that will allow you to stack your successes to create momentum and leverage your limited time.
- Read about this program and then schedule a complimentary 60-minute session to see if it's a good fit. www.robbiesamuels.com/more
Robbie believes that networking is a marketing strategy and coaches entrepreneurs (of any gender) to grow to the next level through relationship-based business strategies and hands-on support. Interested to learn more? Send Robbie an email.
- Connect with Robbie on LinkedIn
- @RobbieSamuels on Twitter and Instagram
- New to his website? Start here
- On the Schmooze podcast archive
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