Today’s guest specializes in small business and entrepreneurship.

She’s an independent journalist and author who has contributed to publications such as Fortune (where she has written the David vs. Goliath column), Money, CNBC, Inc., Forbes, AARP Life Reimagined, Crain’s New York Business, Dr. Oz, Good Housekeeping, Marie Claire, and a variety of other outlets on the topics of entrepreneurship and careers. She is also a ghostwriter and collaborative editor.

She was twice nominated for the National Magazine Award for her features and edited the magazine’s website, building its traffic from 2 million to 5 million page views per month. She is co-founder of the $200KFreelancer blog, a site to help independent professionals earn a good living, and of the editing service EmergencyEditor. She is the author of “Tiny Business, Big Money,” and “The Million-Dollar, One-Person Business.”

Please join me in welcoming Elaine Pofeldt.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • her thoughts on leadership: “Leadership is being able to put the good of the group above all else. It’s also being open to what others’ gifts are.”
  • the importance of trust in the growth process.
  • being a freelancer and having to build our own communities through networking.
  • mastering the business side of creative entrepreneurship.
  • how her career has evolved over the years and the big break of working with Fortune Small Business.
  • her thoughts on the idea of being an “overnight success”.
  • the difference between freelancing and entrepreneurship.
  • how she “accidentally,” wrote her first book by writing profiles on small business owners.
  • publishing her first book with Random House after being denied by 19 other publishers.
  • the pain points of freelancing and growing to the point of having to take on a team.
  • the importance of finding the best way to communicate with your teams. There is a lot of wiggle room to curate your own life.
  • tips on how to nurture and sustain the outer levels of her network.


Books mentioned in this episode:

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Business Growth Strategy Coach

Robbie helps inspiring entrepreneurial women (and a few awesome men) in their 50s and beyond, engage their network so they can grow their impact and income by adding new revenue streams.


You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you’re running out of time.

The reason options are overwhelming is that you’re looking at them as a series of disconnected steps when to make the most of your time, you need a strategy that connects only the most important and highest impact ones.

You know that if you try to do everything, you’ll accomplish nothing. This means, to achieve your goal, you have to invest in a strategy to put time on your side.


As a relationship-based business growth strategist, Robbie will work with you one-on-one to design a year-long plan that consists of three 12-week sprints, each followed by 4 weeks of reflection/assessment, rejuvenation, learning, and strategic planning. This will allow you to sequence your goals, create momentum, and leverage your limited time.

Have a project that you want feedback on or need assistance with a specific strategy? He offers half-day strategy sessions.

Already selling but feeling stuck around how to increase your revenue? Sign up for a one-day mastermind with fellow entrepreneurs to break through to the next level.

Ready to dig into your network to validate a solution you’ve been working on to see if you can build an audience for it before launching? Sign up for the 12 Week Idea to Offer Incubator.

Want accountability, support, and guidance as you implement your strategic plan? Learn more about his year-long Wake Up Your Network mastermind program.

These are not right for everyone; they're personalized offerings and are priced accordingly.


In his coaching work with entrepreneurs, his clients focus on the areas where they'd like to grow, which may include:

  • Creating a strong sales conversation framework
  • Building your referral network
  • Lead generation through a relationships
  • Growing your visibility in your industry
  • Increasing your ability to attract the right kind of clients
  • Identifying and launching a minimally viable offer
  • Breaking through whatever bottleneck is holding you back from getting the results you want and deserve
  • Becoming a published author and marketing your book successfully
  • Improving your virtual presentation skills


Robbie is excited to support you in reaching or exceeding your goals.

Keynote Speaker

Interested in booking Robbie to speak? At you’ll find video clips and a description of his talks.

Watch his TEDx talk “Hate networking? Stop bageling and be the croissant!” at

Stay Connected

SIGN UP for his free weekly #NoMoreBadZoom Virtual Happy Hours –

Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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