Today’s guest works with organizations that need their leaders to become better bosses and cultivate commitment in the workplace.

He has spent thousands of hours shaping managers into strong leaders with his decades of experience, compelling content, and dynamic delivery. He has attracted audiences of all sizes from all sectors from all over North America. He headed Learning & Development for a Top 10 U.S. healthcare organization, where he managed training for more than 9,000 employees at over 500 locations.

He is the author of “Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work.” He also hosts the popular Boss Better Now podcast, which was recently named by SHRM as a can't-miss show for leaders, along with podcasts from Brené Brown and Harvard Business Review.

Please join me in welcoming Joe Mull.

Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration!

In this episode we discuss:

  • his thoughts on leadership: “Leadership is creating the conditions for leaders to thrive. My job as a leader will be figuring out what my people need and fighting like hell to give it to them.”
  • “I was horrendously small and really smart.” Joe shares his memories of school bullying and how music showed him he was special (and eventually led to a 10-year career in residence life).
  • The conversations he had in college and post-grad made him aware of his own privilege and why now he’s educating himself to be a better ally.
  • What did Joe want to be when he grew up? He wanted to be on Broadway or be a high school choir teacher.
  • How he uses his theater degree every day.
  • He was getting keynote speeches and all the other stage time without realizing he was keynoting.
  • When and why he joined NSA.
  • Why he created a leadership masterclass for a group of healthcare professionals and how he qualified for the course. How his due diligence led to Joe’s success with his initial masterclass.
  • The first few years into entrepreneurship and the problems he could avoid.
  • The two huge impacts that happened at the beginning of the pandemic.
  • Why he wrote his book to be relatable to everyone wanting to do right by their employees.
  • How he nurtures and sustains his network.
  • How he’s investing in his book, and where he wants to be in one year.


Books mentioned in this episode:

Other Resources

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Who is Robbie Samuels?

🟧 I'm an event design consultant and executive Zoom producer, with a passion for creating engaging and unforgettable experiences. With two decades of experience in the meetings and events industry, I have honed my skills in designing and executing events that leave a lasting impression.

🟧 I have published three books to share my expertise. Collectively they have received over 600 Amazon reviews and reached #1 Best Seller in 29 paid categories in the U.S., U.K., Canada, and Australia.

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” has received widespread acclaim. I am thrilled to help presenters and facilitators bring energy and excitement to their virtual events, and I am constantly seeking new ways to innovate and improve.

The book and bonus content are at Launch Price – $2.99 ebook (reg. $9.99) thru 3/31. The paperback is also available.

🟧 I am passionate about sharing my knowledge and experience with others, and I regularly speak at industry events and offer consulting services to help organizations and speakers achieve success in their own virtual or in-person events. If you're looking for creative solutions and expert guidance for your next event, I would be honored to work with you. Let's make your event one to remember!

► Do you have a podcast or host live interviews? I am looking for opportunities to share my business success story and strategies.

I've been featured in NPR, Forbes, Fast Company, HBR, Lifehacker, and Inc. as a networking expert and expert in virtual event design.

► In 2020, I reinvented my business from zero to a thriving six figures in eight months. My second book, “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List,” answers the question, “Robbie, how did you do that?”

More importantly, this international bestseller shows how YOU can do it too. Get your copy and The Big Results Toolkit bonus content at

► My first book, “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences,” bonus content:

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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