It happens almost every time I work with a new client on virtual event design: there is always a push and pull around just how much structure an event should have.

So many folks seem to come in with the idea that it’s easy to make event magic happen by just throwing people together and getting them to talk.

And while I’m not saying that it’s impossible–I will say that it’s unlikely that magic will happen without structure.

Structure is about empowering people with the information they need to show up–and when people feel empowered, they will more fully participate.

And when they more fully participate–that’s when the magic happens.

In this 90-second video, I go into this concept a bit more in-depth.

Once you’ve watched it, let me know: How do you strive to bring structure to your events?

I'm writing a new book about Zoom, and you're invited to get all the launch team bonuses!

“Turn Zoom Fatigue into Zoom Intrigue: Technique, Not Tech, Leads to Intentional Engagement” (working title, what do you think?)

Join my book launch team and receive some great bonuses as my thanks for setting the intention to write an Amazon review when the book is launched next year. Sign up at

You'll immediately receive this bonus: One Monitor? Display full-screen PPT while seeing your notes, chat, participant list, and 24 participant videos. (Yes, it's possible!)

Need help with a virtual event?

I am an event design consultant and executive Zoom producer recognized as an expert in digital event design. I help mission-driven nonprofits and associations produce welcoming and engaging virtual events.

Organizations like Feeding America and the California WIC Association trust me to run their virtual events, and I’d love to help YOU. Comment or send a private message, and we’ll schedule a chat.

Until next time, stay engaged,


p.s. I post regularly on LinkedIn, and my business page is a resource library. Are we connected? Are you following my business page? and