A #1 Best Seller screenshot fades. Reviews stay.
That was one of the big themes I discussed with David Newman, CSP, when I joined him as a guest expert on The Selling Show.
We talked about what a successful book launch looks like in 2026 and beyond, especially for entrepreneurs, speakers, and experts who want their book to support real business growth.
A book launch is not just about selling copies.
It is about creating the right conversations with likely prospects, referral partners, collaborators, and media contacts.
A few things we covered:
• Why quality and audience fit have to come before launch strategy
• Why “best seller” campaigns often chase the wrong outcome
• Why written reviews are more durable than rankings
• How to build a launch team with intention
• Why your book should be treated as a business development tool, not a business card
The line I keep coming back to:
Strategy over vanity. Always.
Your book should not gather dust after launch week.
It should open doors, build trust, and help the right people understand why they need your work now.
🎧 Listen to my conversation with David Newman, CSP, on The Selling Show: https://doitmarketing.com/podcast/robbie-samuels
